News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!

Meet Konata during Heroes Made in Asia
She’s currently working on the Planeta Manga magazine, where she’s published titles like EDO, NEBESTA (with script by Vanesa Final) and KOHVA, written and drawn by Konata, title that has been licensed to be published in Japan, a historic feat!

Meet the Cosplay Judges
The Cosplay Judges are ready to judge your amazing Cosplays during the Cosplay Contest, and meet everyone at Heroes Made in Asia at their own booths!

These are the Cosplay Hosts of this Edition of HMIA!
Desca and YouCanCallMetRose are the Cosplay Hosts during the upcoming edition of Heroes Made in Asia. Watch them shine on the Main Stage during the Cosplay Contest!

Meet World-Famous Mangakas at Heroes Made in Asia in Jaarbeurs Utrecht!
Meeting a Mangaka – the creative mastermind behind Japan’s famous manga – is an experience you will never forget. These exceptional artists not only bring stories to life but also embody the rich traditions and culture of Japan in their works. During Heroes Made in Asia, you’ll have the unique opportunity to witness a Mangaka live in action in Utrecht.

Heroes Made in Asia Presents: Heroes Hangout!
Are you ready to make new friends who share your hobbies? Heroes Made in Asia proudly presents a brand-new programme all about friendship, fun, and shared interests: Heroes Hangout!

6 Reasons why you can’t miss Heroes Made in Asia 2025!
From workshops to performances and meetings with your heroes: Heroes Made in Asia is an experience not to be missed. Read on and find out why this is the event for every fan of Asian pop culture.

Yes! The HMIA Regular tickets are available
With a Regular Ticket, you’ll gain entry to the most amazing event in Asian Culture in The Netherlands. Visit Heroes Made in Asia on March 15 & 16, 2025 at Jaarbeurs Utrecht.

Emi Lo, known from Lucy in Cyberpunk: Edgerunners, is coming to Heroes Made in Asia 2025!
We’re thrilled to announce that the incredible Emi Lo will be joining us as a Special Guest at Heroes Made in Asia 2025! Mark your calendars for March 15 & 16, 2025, and prepare to meet this multi-talented Taiwanese/Chinese-American voice actor and director.

What can you expect at HMIA 2025?
On March 15 and 16, 2025, the ultimate event for fans of Asian pop culture comes to life. Discover what to expect at this edition of Heroes Made in Asia!

Time for an Exhibitor Highlight!
Meet a few more exhibitors! You’ll find them March 15 and 16, 2025 at Asian Market. Will we see you there?

Discover these exhibitors! | Exhibitor Highlight
The upcoming edition of Heroes Made in Asia is full of amazing exhibitors These 3 are definitely not to be missed! Who is at the top of your list?

Visit these exhibitors | Exhibitor Highlight
At the Asian Market, you will also find a wide range of different exhibitors this edition! We have again chosen a few to put in the spotlight. Who will be on your shopping list?
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