The event
Heroes Made in Asia is the Asian pop culture event and fan convention of the Netherlands. With 17.500 fans under one roof, you can celebrate everything related to anime, manga, K-pop, cosplay, gaming, Asian food & culture and more.
What can you do at Heroes Made in Asia?
Cosplay
K-pop
Manga
Gaming
Food
Workshops & Masterclasses
Themed area's
What is Japanese Matsuri?
“Matsuri” means festival, and that’s exactly what this is! From traditional arts and craftsmanship to modern pop culture, Japanese Matsuri brings every aspect of Japan together for you to see, hear, taste, and experience.
What is the Korean District?
Korean District brings the soul of South Korea to Heroes Made in Asia.
From beauty, music and merch to language, workshops and community. It’s a hotspot for everyone who loves Korean culture. See it, hear it, try it, live it!
What is Pasar Indonesia?
“Pasar” means market in Indonesian, and that’s exactly what this is! From traditional art, music, and crafts to modern Indonesian culture, Pasar Indonesia brings together all the vibrant aspects of Indonesia for you to see, hear, taste, and experience.
Watch the 2026 aftermovie
Shopping: What unique merch can I find?
Artist Alley
The Artist Alley at Heroes Made in Asia is a dedicated section of the event where independent artists and creators sell their own handmade and self-produced goods. It is one of the most popular areas of the event for unique, one-of-a-kind purchases.
Asian Market
The Asian Market at Heroes Made in Asia is the event’s dedicated shopping area, featuring a wide range of anime, manga and Asian pop culture merchandise, collectibles and many more.
Are you a Manga fan? Here is what to expect!
Looking for Manga, Manhwa, Manhua, or something else? Come and find out, because manga is the beating heart of Heroes Made in Asia. Whether you’re into epic adventures, heartfelt stories, or stunning artwork, we have it all. Explore a wide variety of genres and discover new favorites from across the Asian comic world. Whether you’re a long-time fan or a newcomer, there’s something here for everyone. Dive into a universe where every page brings new heroes, unforgettable moments, and a whole lot of excitement. Come join us, and let the journey begin!
Every year, we also invite mangaka as special guests. In many cases, you can request commissions from them; specific conditions and pricing depend on the individual guest and are communicated in advance through our channels.
Food: What's on the menu?
Dive into a different world when you visit the Food Market. Take in the rich aromas of the fresh products that are being prepared; Let your eyes wander over all the colorful dishes and taste the flavors of different cultures! The Food Market at Heroes Made in Asia has a lot to offer for the real foodies and everyone who enjoys tasty dishes and drinks!
If you’re a true Asian food lover, you don’t want to miss these demonstrations! Whether you’re a beginner or an experienced cook, you’ll pick up new skills to impress your friends and family with authentic flavors. Be sure to bring your appetite and curiosity, this is a food experience like no other!
What Cosplay activities and competitions are there?
Heroes Made in Asia is a wonderful place to show your cosplay outfit to fellow visitors, get in touch with other cosplayers or just to look around and get inspired. You can show your skills and participate in a cosplay competition or come and see the event as a visitor. No matter how you’ll visit the event, you’ll be surprised anyway! Everything is possible, because at Heroes Made in Asia you can be who you want to be.
K-pop: What activities can I join?
Improve your K-pop choreography, go wild with other fans, or join the K-pop cover contest at Heroes Made in Asia!
Everyone is welcome to watch or join in, all K-pop workshops are free. Take part in our K-pop workshops and K-pop Random Play Dances. Hear a song you know? Jump in, show your moves and dance along!
Gaming: What can I expect in the Gaming Area?
During Heroes Made in Asia you will have a great time in the Gaming Area. Discover brand-new titles, dive into nostalgic retro games and arcade classics, and join exciting esports tournaments. Challenge your friends and other competitors in all kinds of video games, compete in tournaments for great prizes, or just enjoy our extensive Free 2 Play zones. With so much to play and experience, it’s impossible to get bored!
TOURNAMENTS & ACTIVITIES
F2P GAMES
ARCADE GAMES
SIMRACING
What is there to do for young fans?
Step into the world of Heroes Made in Asia together with your kids. Enjoy exciting shows with music and dance, play fun games on the Nintendo console, and explore all kinds of colourful stands.
Let the kids try their luck with special machines that give small surprise toys (gashapon), visit creative artists and discover Pokémon card collections, and take a break with tasty food and refreshing drinks such as bubble tea.
PARTNERS
