MARCH 21 & 22 2026
Step into the world of Asian pop culture at Heroes Made in Asia! Immerse yourself in the latest anime and manga, taste authentic Asian cuisine, admire stunning cosplays, and dive into the world of gaming and TCG. Whether you’re here to meet your idols, join workshops, or simply soak up the atmosphere. This is the event where fans come together. Be there and experience the culture of Asia.
STAY UP TO DATE ABOUT HEROES made in asia

Why You Should Become an Exhibitor at Heroes Made in Asia!
Become an exhibitor at Heroes Made in Asia – the Asian pop culture event in the Netherlands! Connect with 15,000+ fans of anime, manga, K-pop & gaming. Get in touch now!

Watch the Heroes Made in Asia 2025 Aftermovie
What an unforgettable weekend filled with anime, manga, cosplay, games, food, and Asian culture! The passion for Asian pop culture was everywhere—from stunning shows and inspiring guests to exclusive merchandise and delicious food.

Thank You for Attending Heroes Made in Asia 2025!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
enjoy this amazing weekend

MANGA

COSPLAY

MERCHANDISE

FOOD

GAMING


