MARCH
20 & 21 2027
Step into the world of Asian pop culture at Heroes Made in Asia! Discover the latest anime and manga, K-pop, taste authentic Asian food, admire amazing cosplays, and dive into gaming and TCG. Meet your idols, join workshops, and enjoy the atmosphere.
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Thank You for Attending Heroes Made in Asia 2026!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Tips for your first Heroes Made in Asia Visit
Is it your first time going to Heroes Made in Asia? Welcome! Here are a few tips to help you through the weekend.
Visit Go-Tan at Heroes Made in Asia
“Hello, we are Go-Tan! Not your typical food brand, but a food-loving family from Asia. Go-Tan is a family business run with love and dedication by Bing and Han, the sons of founder Frans Go. Bing is the boss of the family business and Han conceives, develops, and approves all products. Perhaps you’ve seen him on our packaging? Or do you know him from our TV commercials?”
enjoy this amazing weekend
Choose your Mochi
Tell us your idea
Share your ideas with us! We are always open for suggestions to improve your visit to Heroes Made in Asia.
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