MARCH 15 & 16 2025
Heroes Made in Asia is the place where fans come together to share their passion for the Asian pop culture, such as manga, anime, Asian food, Cosplay and gaming. Come to Heroes Made in Asia and travel to the other side of the world for a day or an entire weekend full of Asian pop culture.

STAY UP TO DATE ABOUT HEROES made in asia

Meet the HMIA 2025 poster! 🎨
Get your hands on the poster at the Guest Square on March 15 & 16, 2025, at Jaarbeurs Utrecht, and have it signed by Meritxell on the spot! ✏️

Heroes Made in Asia introduces new visual identity and mascot
Meritxell Garcia: “I was incredibly proud when I was asked to create the new brand identity for HMIA. I know how beloved Gecko Chan is worldwide, but I never imagined I would be the one designing Heroes Made in Asia’s new mascot, Mochi. I have put so much passion into this, and I truly hope the fans enjoy it just as much as I loved creating it all!”

Everything you can do with your heroes made in asia ticket
There are multiple ticket options for visiting Heroes Made in Asia. Here, you can find out what each ticket offers, so you can easily choose the one that suits you best.
enjoy this amazing weekend


