Heroes Made in Asia | March 21 & 22, 2026 Jaarbeurs Utrecht

MARCH
21 & 22 2026

Step into the world of Asian pop culture at Heroes Made in Asia! Discover the latest anime and manga, K-pop, taste authentic Asian food, admire amazing cosplays, and dive into gaming and TCG. Meet your idols, join workshops, and enjoy the atmosphere.

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STAY UP TO DATE ABOUT HEROES made in asia

GUEST ANNOUNCEMENT: GOU TANABE

GUEST ANNOUNCEMENT: KIRA BUCKLAND

GUEST ANNOUNCEMENT: DANNY CHUNG

GUEST ANNOUNCEMENT: SHINTARO KAGO

GUEST ANNOUNCEMENT: VINCENT REGAN

GUEST ANNOUNCEMENT: CRAIG FAIRBRASS

GUEST ANNOUNCEMENT: YOSHI YOSHITANI

GUEST ANNOUNCEMENT: NURIA SANGUINO

GUEST ANNOUNCEMENT: INMA R.

GUEST ANNOUNCEMENT: CARLES DALMAU

GUEST ANNOUNCEMENT: MERITXELL GARCIA

Meet Jimmy Yamaguchi: the Voice of Hugo from Zenless Zone Zero

March 16, 2026 12:45

Jimmy is a voice actor and entertainment professional with over 15 years of experience in the industry. Fans of Zenless Zone Zero will instantly recognise him as the voice of Hugo, one of the standout characters in HoYoverse’s hit action RPG.

Everything you can do at Heroes Made in Asia as a Gamer

March 13, 2026 10:17

Discover all gaming tournaments and activities at Heroes Made in Asia, from Super Smash Bros. and Street Fighter 6 to Tekken 8, retro arcades, trading card games, and accessible gaming with HiPerks Foundation.