Heroes Made in Asia | March 21 & 22, 2026 Jaarbeurs Utrecht

MARCH
21 & 22 2026

Step into the world of Asian pop culture at Heroes Made in Asia! Discover the latest anime and manga, K-pop, taste authentic Asian food, admire amazing cosplays, and dive into gaming and TCG. Meet your idols, join workshops, and enjoy the atmosphere.

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GUEST ANNOUNCEMENT: GOU TANABE

GUEST ANNOUNCEMENT: KIRA BUCKLAND

GUEST ANNOUNCEMENT: SHINTARO KAGO

GUEST ANNOUNCEMENT: VINCENT REGAN

GUEST ANNOUNCEMENT: CRAIG FAIRBRASS

GUEST ANNOUNCEMENT: YOSHI YOSHITANI

GUEST ANNOUNCEMENT: NURIA SANGUINO

GUEST ANNOUNCEMENT: INMA R.

GUEST ANNOUNCEMENT: CARLES DALMAU

GUEST ANNOUNCEMENT: MERITXELL GARCIA

During Heroes Made in Asia, you will embark on a delicious journey of discovery through Asia.

March 4, 2026 12:00

During Heroes Made in Asia, you will sample the most delicious authentic flavors Asia has to offer and learn from master chefs how to cook like a true professional.

From manga to live action: One Piece is coming to Heroes Made in Asia

March 3, 2026 14:44

This year, we’re bringing the world of One Piece to Jaarbeurs Utrecht. Because during Heroes Made in Asia 2026, One Piece is bigger than ever. And to celebrate that, we’ve invited two actors from the Netflix live action series.

Play Screamer for the first time at Heroes Made in Asia

February 28, 2026 11:45

Do you want to experience this anime arcade racer as one of the first in the world? Then come to Heroes Made in Asia, find the Screamer stand in hall 10, get behind the wheel and show what you are capable of.