MARCH 21 & 22 2026
Step into the world of Asian pop culture at Heroes Made in Asia! Immerse yourself in the latest anime and manga, taste authentic Asian cuisine, admire stunning cosplays, and dive into the world of gaming and TCG. Whether you’re here to meet your idols, join workshops, or simply soak up the atmosphere. This is the event where fans come together. Be there and experience the culture of Asia.
STAY UP TO DATE ABOUT HEROES made in asia
Discover the HMIA poster! 🎨
Get your hands on the poster at the Guest Square on March 21 & 22, 2026, at Jaarbeurs Utrecht, and have it signed by Meritxell on the spot! ✏️
Discover the Artist Behind Our Mascot: Meritxell Garcia at HMIA 2026
Our Special Guest, and creator of our new mascot, Mochi, Meritxell Garcia (of Gecko Chan’s fame) has been thinking about how to make the fans’ experience at Heroes Made in Asia even more special for weeks. Creating the new mascot and the show’s poster wasn’t enough for her, and after much thinking she remembered… BAD MELENA.
Celebrated artist Carles Dalmau returns to Heroes Made in Asia 2026
Celebrated artist Carles Dalmau returns to Heroes Made in Asia 2026
enjoy this amazing weekend
MANGA
COSPLAY
MERCHANDISE
FOOD
GAMING
Tell us your idea
Share your ideas with us! We are always open for suggestions to improve your visit to Heroes Made in Asia.
PARTNERS
