Heroes Made in Asia | March 21 & 22, 2026 Jaarbeurs Utrecht

MARCH
21 & 22 2026

Step into the world of Asian pop culture at Heroes Made in Asia! Discover the latest anime and manga, K-pop, taste authentic Asian food, admire amazing cosplays, and dive into gaming and TCG. Meet your idols, join workshops, and enjoy the atmosphere.

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STAY UP TO DATE ABOUT HEROES made in asia

GUEST ANNOUNCEMENT: GOU TANABE

GUEST ANNOUNCEMENT: KIRA BUCKLAND

GUEST ANNOUNCEMENT: DANNY CHUNG

GUEST ANNOUNCEMENT: SHINTARO KAGO

GUEST ANNOUNCEMENT: VINCENT REGAN

GUEST ANNOUNCEMENT: CRAIG FAIRBRASS

GUEST ANNOUNCEMENT: YOSHI YOSHITANI

GUEST ANNOUNCEMENT: NURIA SANGUINO

GUEST ANNOUNCEMENT: INMA R.

GUEST ANNOUNCEMENT: CARLES DALMAU

GUEST ANNOUNCEMENT: MERITXELL GARCIA

Check out the new Floorplan for Heroes Made in Asia 2026!

March 11, 2026 15:45

The new floorplan for Heroes Made in Asia 2025 is out! Join us on March 21 & 22 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.

Meet Danny Chung: the Voice Behind Baby Saja and songwriter of Blackpink’s Biggest Hits

March 9, 2026 11:45

Meet Danny Chung, songwriter behind Blackpink hits and the voice of Baby Saja from K-pop Demon Hunters, at Heroes Made in Asia 2026, 21 & 22 March at Jaarbeurs Utrecht.

People dancing to K songs in the K-pop Heroes area at Heroes Made in Asia

K-pop at Heroes Made in Asia 2026: here’s wat you can do!

March 6, 2026 12:00

From Random Play Dances to a world-class choreographer on stage, from Dutch voice actresses to an exciting dance competition: the K-pop programme at Heroes Made in Asia 2026 is bigger than ever.