News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!

Check out the new Floorplan for Heroes Made in Asia 2025!
The new floorplan for Heroes Made in Asia 2025 is out! Join us on March 15 & 16 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.

Eveline Wu from 24kitchen and restaurant Mood at Heroes Made in Asia 2025!
Eveline Wu from 24kitchen and restaurants MOOD Rotterdam, Tilburg and MOOD To Go in Roermond, De Kreeftenbar, Wynwood and Fish & Chips (Chaijä) at Heroes Made in Asia 2025!

Meet voice actor Ernesto Jason Liebrecht during Heroes Made in Asia
Meet international voice actor Ernesto Jason Liebrecht (‘Attack on Titan’, ‘Dragon Ball Z’) at Heroes Made in Asia 2025.

Meet voice actor Elizabeth Maxwell during Heroes Made in Asia
Meet American voice actor Elizabeth Maxwell (‘My Hero Academia’, ‘Zelda: Breath of the Wild’) at Heroes Made in Asia 2025.

Japanese kawaii metal band BABYMETAL are coming to Ziggo Dome Amsterdam on May 13th with their biggest show in the Netherlands!
Japanese kawaii metal band BABYMETAL are coming to Ziggo Dome Amsterdam on May 13th with their biggest show in the Netherlands to date! Tickets are now available.

Exclusive auction Vendue Next Door at HMIA!
On Saturday, March 15 and Sunday, March 16, Vendue Next Door will host an exclusive auction during Heroes Made in Asia featuring special Anime Figures

Game on! Explore the gaming hall at Heroes Made in Asia 2025
Whether you are an experienced gamer or just want to play a game for fun, there is something for everyone at the gaming hall at Heroes Made in Asia.

Last Minute Tickets for Heroes Made in Asia 2025 – Get Yours Now!
Last Minute tickets for Heroes Made in Asia 2025 are live! Join us on March 15 & 16 in Utrecht for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.

Become a Kitchen Sensei: Learn Everything About Asian Dishes!
Join Heroes Made in Asia on March 15 & 16 for a journey into Asian cuisine! Enjoy authentic street food, live cooking demos by top chefs, and hands-on workshops. Don’t miss out—discover the flavors of Asia!

Heroes Made in Asia introduces new visual identity and mascot
Meritxell Garcia: “I was incredibly proud when I was asked to create the new brand identity for HMIA. I know how beloved Gecko Chan is worldwide, but I never imagined I would be the one designing Heroes Made in Asia’s new mascot, Mochi. I have put so much passion into this, and I truly hope the fans enjoy it just as much as I loved creating it all!”

Everything you can do with your Heroes Made in Asia ticket
There are multiple ticket options for visiting Heroes Made in Asia. Here, you can find out what each ticket offers, so you can easily choose the one that suits you best.

Paula Aranega is returning to HMIA!
Paula Aranega is a Spanish illustrator who loves working on covers, children’s and young adult books. She brings stories to life with colorful, detailed artwork.
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