News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!

Still looking for a last-minute Christmas gift? 🎄
Put a ticket for Heroes Made in Asia 2026 under the Christmas tree this year. The perfect gift for fans of anime, manga, gaming, and Asian pop culture, and an experience to look forward to together.

Regular Tickets are LIVE!
Regular tickets for Heroes Made in Asia are live. Secure your spot for the ultimate Asian pop culture weekend at Jaarbeurs Utrecht on March 21 & 22, 2026.

Discover the Artist Behind Our Mascot: Meritxell Garcia at HMIA 2026
Our special guest is back: Meritxell Garcia, the artist behind the beloved Heroes Made in Asia mascot Mochi, returns to Utrecht for the 2026 edition of the show!

Celebrated artist Carles Dalmau returns to Heroes Made in Asia 2026
Celebrated artist Carles Dalmau returns to Heroes Made in Asia 2026

Regular Ticket Sale Starts Monday, December 15 at 12:00 PM
Regular tickets for Heroes Made in Asia go on sale Monday, December 15 at 12:00 PM. Secure your spot for the ultimate Asian pop culture weekend at Jaarbeurs Utrecht on March 21 & 22, 2026.

Spanish author and illustrator Judit Mallol returns to Heroes Made in Asia 2026
Spanish author and illustrator Judit Mallol returns to Heroes Made in Asia 2026

BL manga creator Inma R. brings her digital comics and storytelling to Heroes Made in Asia 2026
Spanish BL manga creator Inma R. brings her digital comics and storytelling to Heroes Made in Asia 2026

Meet popular Webtoon artist Nuria Sanguino at Heroes Made in Asia 2026
Meet popular WEBTOON artist Nuria Sanguino at Heroes Made in Asia 2026. Discover her digital romance comics and meet her in person at Jaarbeurs Utrecht.

These are the Masterclasses of HMIA 2026!
Have a look at the Masterclasses that will be given during the next edition of Heroes Made in Asia on March 21st and 22nd!

Bringing Japanese Food, Culture, and Culinary Excellence to Heroes Made in Asia with Osaka-Born Chef Miyuki Masuda
Join Heroes Made in Asia on March 21 & 22 for a journey into Asian cuisine! Enjoy authentic street food, live cooking demos by top chefs, and hands-on workshops.

Zack Davisson returns to Heroes Made in Asia in Jaarbeurs Utrecht!
Zack Davisson returns to Heroes Made in Asia in Jaarbeurs Utrecht!

From The Tarot of the Divine to DC Comics, Yoshi Yoshitani will be a guest at Heroes Made in Asia 2026!
Eisner-nominated artist Yoshi Yoshitani joins Heroes Made in Asia 2026! Explore worlds ranging from DC Comics to The Tarot of the Divine. Tickets Nov 14, 12:00.
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