Frequently Asked Questions

FAQ

Cat arms spread wide

About the event

What is Heroes Made in Asia?

Heroes Made in Asia is the largest Dutch event for fans of Asian (pop) culture, where enthusiasts of manga, anime, K-pop, cosplay, games, Asian food, and other related subcultures come together for a festival filled with shopping, culture, workshops, and entertainment.

Meet voice actors, cosplayers and all kinds of artists related to music, art or popculture. It is a place to immerse yourself in the world of Asian comics, games, music, and films. Whatever your connection is with Asian pop culture, you will feel at home at Heroes Made in Asia.

Heroes Made in Asia takes place at Jaarbeurs Utrecht;

Jaarbeurs Utrecht
Jaarbeursplein 6
3521 AL Utrecht

Heroes Made in Asia is open from:
Saturday 10:00 – 18:00.
Sunday 10:00 – 18:00.

VIP ticket holders have early access and are allowed to enter the exhibition floor at 9:00 am.

Jaarbeurs Utrecht is located next to Utrecht Central Station, making Heroes Made in Asia very easy to reach by bus or train. From the Central Station, follow the signs that read ‘Jaarbeursplein’. It is a five-minute walk to the venue of the Jaarbeurs. Plan your trip here!

Yes you can! There are dressing rooms available where you can complete your outfit.

Yes, there is! This is facilitated by the Jaarbeurs, which means there are associated costs. You can store your bag and coat in this cloakroom.

Please note: payment is only possible by card.

At most stands, it’s best to pay in cash (this depends on the exhibitor). The Jaarbeurs location operates on a card-only policy for catering and the cloakroom.

Please note: it is also no longer possible to withdraw cash at the Jaarbeurs.

Yes, you can! Read everything about being a volunteer on the volunteer page and subscribe. We will contact you as soon as possible.

This is permitted for personal use and as long as it is not used for commercial purposes or is present in large quantities.

Tickets

What is the difference between Early Bird, Regular or Last Minute Tickets?

We have 3 ticket periods: Early Bird, regular an Late.

Early Bird tickets are available for a limited time at a reduced price.

Regular tickets are sold at the standard ticket price.

Last Minute tickets are the final tickets released and come at a slightly higher price.

For the biggest fans, we are offering a VIP ticket.

There are many advantages when you purchase a VIP ticket, including:

  • Access to the VIP lounge
  • Premium seats at the Main Stage
  • Fast lane access at workshops
  • An offcourse the VIP goodie bag!


Additional VIP perks may be added; these will be announced once confirmed.

Please contact the customer service of Paylogic, they will help you with personalizing your tickets.

When you have purchased a ticket via Paylogic, you will receive a confirmation via e-mail where you can personalize your ticket. After this you will receive your tickets. Take these printed or on your phone to Heroes Made in Asia. Your ticket will be scanned at the entrance.

Preferably bring your ticket digitally to help reduce paper usage.

That is possible untill 1 week before the event. Please contact Paylogic. In the last week (or if it’s sold out earlier) it is not possible to change your ticket.

Send your ticket again to your email address via this link.

Still not found? Contact the customer service of Paylogic, they can help you out. Keep in mind they can charge service costs.

If it is not sold out, yes. Keep in mind these tickets are for sale for the Last Minute prices.

No, a Gaming ticket is only a ticket to participate in a esports tournament. You still have to purchase an entrance ticket. 

No, a Masterclass ticket is only a ticket to participate in a Masterclass. You still have to purchase an entrance ticket. 

You can call their customer service or visit their website for online services. 

Cosplay

What is cosplay?

Cosplay is a shortened form of two words ‘costume’ and ‘play’. It is a performance art in which participants wear costumes and accessories to represent a specific character. Cosplay costumes are often based on comics, manga, anime, cartoons, video games, movies and tv-series.

You’re absolutely free to wear whatever you want! Sure, we find it super fun to see you fully dressed as your favorite character, but just wear the things which are most comfortable for you.

Please read our weapons and props regulations on the website. 

Most cosplayers would love to pose for or with you. Please do ask them first, and always be respectful. 

Heroes Made in Asia is an all-age convention. All costumes must include a proper amount of skin coverage for public display, as we will have children present. When in doubt please contact Hype Creations via info@hype-creations.com or via their social media channels.

Yes you can! There are dressing rooms available where you can complete your outfit.

We will let you know if you’ve made it into Cosplay Contest as timely as possible. As we get a lot of registrations this may take a little while. However, should you think something went wrong, please send us an email via info-made-in-asia@easyfairs.com. 

Heroes Made in Asia focusses on costumes within the theme of the event. This means that the character you represent must come from Anime, Manga, games or pop culture of Asian origin. We’re pretty lenient on this, and will approve a character from Metal Gear Solid or Street Fighter, but not a Captain America, for example. If in doubt, please contact the Hype Creations team for details.

Participating in the Cosplay Contest for Heroes Made in Asia with a cosplay based on fan art is not allowed. The reference you use must come from an officially recognized source (Intellectual Property) and must clearly depict the character and costume. This is important because our international jury must be able to compare your cosplay to the reference and determine how well you have executed the concept. Upon receipt of your reference, the Hype Creations team will indicate whether participation in the contest is permitted. The verdict of the Hype Creations team is final.

This depends on the prize. If you have participated with your costume in a preliminary or international competition and have earnt prizes there, then certainly not. In most other cases you have. In case of doubt you can always ask Hype Creations.

Family FAQ

Does my child need a ticket?

Children aged 0 to 5 can enter the event for free with a special ticket. There are also reduced ticket prices available for children up to 12 years old.

Kids can go to Heroes Made in Asia by themselves from the age of 13.

Absolutely! The event is family-friendly, with workshops, free to play games and even a Manga Kids Area.

Absolutely! Our professional security and first aid staff are present throughout the venue and stay in constant contact via portable radios, creating a safety net in case someone gets lost.

Yes, you’ll find a wide variety of Asian dishes, snacks, and sweet treats, including mild and kid-friendly options.

Yes, strollers are allowed. Please note that some areas might be crowded, so we recommend compact strollers for easier movement.

The busiest time is usually right after opening. If you’d like to avoid the biggest crowds and long queues, we recommend arriving a little later in the morning, for example around 11:00 instead of exactly at opening time. Afternoons also tend to spread visitors more evenly across the venue.

Parking and Traveling

Where is Heroes Made in Asia?

Heroes Made in Asia takes place at Jaarbeurs Utrecht;

Jaarbeurs Utrecht
Jaarbeursplein 6
3521 AL Utrecht

Jaarbeurs Utrecht is located next to Utrecht Central Station, making Heroes Made in Asia very easy to reach by bus or train. From the Central Station, follow the signs that read ‘Jaarbeursplein’. It is a five-minute walk to the venue of the Jaarbeurs. Plan your trip here!

P&R locations Utrecht
If you travel by car we advise you to use one of the several affordable P+R locations, located around the city of Utrecht. A combination ticket for parking and the public transport to Utrecht Central Station will cost €10,00 per day for 5 persons (check prices online). Utrecht Central station is located next to Jaarbeurs Utrecht.

The P+R locations are parking facility from where several city buses take you directly to the city center. This keeps the city center as car free as possible, while providing visitors with affordable parking locations and an easy trip to the center of the city.

We recommend one of these three P+R locations:
P+R Westraven
P+R Papendorp
P+R Uithof

Park near the venue
Jaarbeurs Utrecht has a number of car parks (P1-P4) with more than 4,300 parking spaces. Please find more information here. 

Choose sustainable travel options To reduce our environmental impact, we encourage all visitors to choose sustainable travel options wherever possible:

  1. Public transport: Utrecht Central station is directly next to Jaarbeurs Utrecht and has excellent train, tram and bus connections from across the country.
  2. Bicycle: Utrecht is one of the most bicycle‑friendly cities in the world. There are extensive cycling paths and large bicycle parking facilities near Utrecht Central station and Jaarbeurs.
  3. Carpooling: If you do travel by car, consider sharing your trip with colleagues or friends to reduce emissions and traffic around the city.

By choosing public transport, cycling or carpooling, you contribute to a more sustainable event and help keep Utrecht accessible for everyone.

Special Guests

Can I make a selfie with a Special guest?

Yes, you can. The prices for pictures or selfies vary between guests and some guests will even do it for free. You can ask them in the guest square.

You can purchase a signature at our Guest Square. Here the Special Guest are sitting between their photo boothsessions and Q&A’s to welcome you. So you buy them on the spot and there is no possibility of buying them on forehand.

Yes, you have to pay in cash to get an autograph in the Guest Square. 

In a Q&A you get the chance to ask your favorite Asian pop culture guest anything you’ve always wanted to know. This could be a voice actor from your favorite anime, a manga artist, a cosplayer, or a K-pop–related guest. For example: what it’s like to voice a well-known anime character, how a manga creator develops their story, or how a cosplayer builds their costume.

A Meet & Greet is a unique opportunity to meet your favorite Special Guest in real life. A maximum of 20 people can join this exclusive 30-minute session. During the session, you can ask the guest your burning questions in a personal and intimate setting.

Most guests can be found in the Guest Square on the event floor. There you can meet them for photos, autographs and more.

Most guests will also take part in Q&A sessions, panels or performances on the various stages. Once availlable you can find the times and locations of these activities in the programme overview on the website.

Accessibility

Is the event wheelchair friendly?

Yes, the entrance gates and paths at the exhibition are wide enough for wheelchairs.

Yes, Heroes Made in Asia, which is currently held at Jaarbeurs Utrecht, is accessible for visitors with disabilities. Jaarbeurs takes significant measures to ensure that everyone can attend comfortably:

  • Disabled parking: There are several parking spaces for disabled visitors, including 24 designated parking spaces.
  • Accessible toilets: Accessible toilets are available in all halls, as well as in other areas like Media Plaza and Supernova.
  • Wheelchair accessibility: The entire venue is wheelchair accessible, including both the Beatrixgebouw and the Beurs- en congresgebouw. There are accessible toilets located at key points, including near entrance Oost.
  • Assistance for hidden disabilities: Jaarbeurs is partnered with Hidden Disabilities Sunflower, offering keycords and badges for visitors who may need additional support, whether for visible or hidden disabilities. Trained staff members are available to offer assistance.
  • Service dogs: Visitors with service dogs are welcome, as long as the dogs are kept on a short leash.

This level of accessibility helps to ensure that all visitors, regardless of their physical needs, can attend Heroes Made in Asia and enjoy the event.

Bamboe element
Achtergrond cirkel patroon rood
Background yellow clouds high