Frequently Asked Questions

Parking and Traveling

Heroes Made in Asia takes place at Jaarbeurs Utrecht;

Jaarbeurs Utrecht
Jaarbeursplein 15
3521 AM Utrecht

  – P&R locations Utrecht
If you travel by car we advise you to use one of the several affordable P+R locations, located around the city of Utrecht. A combination ticket for parking and the public transport to Utrecht Central Station will cost €5,00 per day for 5 persons. Utrecht Central station is located next to Jaarbeurs Utrecht.

The P+R locations are parking facility from where several city buses take you directly to the city center. This keeps the city center as car free as possible, while providing visitors with affordable parking locations and an easy trip to the center of the city.

We recommend one of these three P+R locations:
P+R Westraven  
P+R Papendorp
P+R Uithof

  – Park near the venue
Jaarbeurs Utrecht has a number of car parks (P1-P4) with more than 4,300 parking spaces. Please find more information here. 

Jaarbeurs Utrecht is located next to Utrecht Central Station, making Heroes Made in Asia very easy to reach by bus or train. From the Central Station, follow the signs that read ‘Jaarbeursplein’. It is a five-minute walk to the venue of the Jaarbeurs. Plan your trip here!

About the event

Heroes Made in Asia is an event you really can’t miss is you’re a fan of Asian pop culture. Think of manga, anime, Asian food, gaming, YouTubers, voice actors, cosplayers and all kinds of artists related to music or art. Whatever your connection is with Asian pop culture, you will feel at home at Heroes Made in Asia.

Heroes Made in Asia takes place at Jaarbeurs Utrecht;

Jaarbeurs Utrecht
Jaarbeursplein 15
3521 AM Utrecht

Heroes Made in Asia is open from:
Saturday 10:00 – 18:00.
Sunday 10:00 – 18:00.

VIP ticket holders have early access and are allowed to enter the exhibition floor at 9:00 am.

Yes you can! There are dressing rooms available where you can complete your outfit.

Yes, there is! This is arranged by the Evenementenhal, which means there are costs involved. You can have your bag and coat hung in this wardrobe.

At most booths you can best pay in cash (this depends on the exhibitor). 
Please note there is no ATM inside the Evenementenhal. The nearest ATM is 10 minutes walk.

Yes, you can! Read everything about being a volunteer on the voluenteer page and subscribe. We will contact you as soon as possible.


Cosplay is a shortened form of two words ‘costume’ and ‘play’. It is a performance art in which participants wear costumes and accessories to represent a specific character. Cosplay costumes are often based on comics, manga, anime, cartoons, video games, movies and tv-series.

You’re absolutely free to wear whatever you want! Sure, we find it super fun to see you as a fan fully dressed as your favorite superhero, but just wear the things which are most comfortable for you.

Please read our weapons and props regulations on the website. 

Most cosplayers would love to pose for or with you. Please do ask them first, and always be respectful. 

Heroes Made in Asia is an all-age convention. All costumes must include a proper amount of skin coverage for public display, as we will have children present. When in doubt please contact Hype Creations via or via their social media channels.

Yes you can! There are dressing rooms available where you can complete your outfit.

We will let you know if you’ve made it into Cosplay Contest as timely as possible. As we get a lot of registrations this may take a little while. However, should you think something went wrong, please send us an email via 

Heroes Made in Asia focusses on costumes within the theme of the convention. This means that the character you represent must come from Anime, Manga, games or pop culture of Asian origin. We’re pretty lenient on this, and will approve a character from Metal Gear Solid or Street Fighter, but not a Captain America, for example. If in doubt, please contact the Hype Creations team for details.

Participating in the cosplay contest for Heroes Made in Asia with a cosplay based on fan art is not allowed. The reference you use must come from an officially recognized source (Intellectual Property) and must clearly depict the character and costume. This is important because our international jury must be able to compare your cosplay to the reference and determine how well you have executed the concept. Upon receipt of your reference, the Hype Creations team will indicate whether participation in the contest is permitted. The verdict of the Hype Creations team is final.

This depends on the prize. If you have participated with your costume in a preliminary or international competition and have earnt prizes there, then certainly not. In most other cases you have. In case of doubt you can always ask Hype Creations.


During the Early Bird ticket sale you can purchase your Heroes Made in Asia entrance ticket for a reduced price. Early bird tickets are only available for a certain period of time. 

A Regular ticket is a ticket for the regular price. 

The Last Minute tickets are the very last tickets available and are sold at a slightly higher price.

For the biggest fans, we are offering a VIP ticket.

There are many advantages if you purchase a VIP ticket!

  • Access to the VIP lounge
    • Relax when you want to in VIP style
    • Including a drink and a treat
  • Premium seats at main stage
  • Free water bottle
  • Last but not least, a goodie bag!

Children from 0 till 5 years can enter the event for free.

Please contact the customer service of Paylogic, they will help you with personalizing your tickets.

You can go to Heroes Made in Asia from the age of 13.

When you have purchased a ticket via Paylogic, you will receive a confirmation via e-mail where you can personalize your ticket. After this you will receive your tickets. Take these printed or on your phone to Heroes Made in Asia. Your ticket will be scanned at the entrance.

That is possible untill 1 week before the event. Please contact Paylogic. In the last week (or if it’s sold out earlier) it is not possible to change your ticket.

If it is not sold out, yes. Keep in mind these tickets are for sale for the Late Bird prices.

No, a gaming ticket is only a ticket to participate in a esports tournament. You still have to purchase an entrance ticket. 

You can call their customer service or visit their website for online services. 


This is permitted for personal use and as long as it is not used for commercial purposes or is present in large quantities.

Yes, the entrance gates and paths at the exhibition are wide enough for wheelchairs.

Evenementenhal Gorinchem does its very best to be accessible to everyone. That’s why we take into account people with walking difficulties. Disabled parking spaces can be found at the beginning of our car park. Disabled toilets are also available with each toilet block. All floors have been made accessible.

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