News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!
Become a Kitchen Sensei: Learn Everything About Asian Dishes!
Join Heroes Made in Asia on March 15 & 16 for a journey into Asian cuisine! Enjoy authentic street food, live cooking demos by top chefs, and hands-on workshops. Don’t miss out—discover the flavors of Asia!
Meet the HMIA 2025 poster! 🎨
Get your hands on the poster at the Guest Square on March 15 & 16, 2025, at Jaarbeurs Utrecht, and have it signed by Meritxell on the spot! ✏️
Heroes Made in Asia introduces new visual identity and mascot
Meritxell Garcia: “I was incredibly proud when I was asked to create the new brand identity for HMIA. I know how beloved Gecko Chan is worldwide, but I never imagined I would be the one designing Heroes Made in Asia’s new mascot, Mochi. I have put so much passion into this, and I truly hope the fans enjoy it just as much as I loved creating it all!”
Everything you can do with your Heroes Made in Asia ticket
There are multiple ticket options for visiting Heroes Made in Asia. Here, you can find out what each ticket offers, so you can easily choose the one that suits you best.
Paula Aranega is returning to HMIA!
Paula Aranega is a Spanish illustrator who loves working on covers, children’s and young adult books. She brings stories to life with colorful, detailed artwork.
Meet Konata during Heroes Made in Asia
She’s currently working on the Planeta Manga magazine, where she’s published titles like EDO, NEBESTA (with script by Vanesa Final) and KOHVA, written and drawn by Konata, title that has been licensed to be published in Japan, a historic feat!
Meet the Cosplay Judges
The Cosplay Judges are ready to judge your amazing Cosplays during the Cosplay Contest, and meet everyone at Heroes Made in Asia at their own booths!
These are the Cosplay Hosts of this Edition of HMIA!
Desca and YouCanCallMetRose are the Cosplay Hosts during the upcoming edition of Heroes Made in Asia. Watch them shine on the Main Stage during the Cosplay Contest!
Meet World-Famous Mangakas at Heroes Made in Asia in Jaarbeurs Utrecht!
Meeting a Mangaka – the creative mastermind behind Japan’s famous manga – is an experience you will never forget. These exceptional artists not only bring stories to life but also embody the rich traditions and culture of Japan in their works. During Heroes Made in Asia, you’ll have the unique opportunity to witness a Mangaka live in action in Utrecht.
Heroes Made in Asia Presents: Heroes Hangout!
Are you ready to make new friends who share your hobbies? Heroes Made in Asia proudly presents a brand-new programme all about friendship, fun, and shared interests: Heroes Hangout!
6 Reasons why you can’t miss Heroes Made in Asia 2025!
From workshops to performances and meetings with your heroes: Heroes Made in Asia is an experience not to be missed. Read on and find out why this is the event for every fan of Asian pop culture.
Yes! The HMIA Regular tickets are available
With a Regular Ticket, you’ll gain entry to the most amazing event in Asian Culture in The Netherlands. Visit Heroes Made in Asia on March 15 & 16, 2025 at Jaarbeurs Utrecht.
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