VISIT THE OTHER SIDE OF THE WORLD
Welcome to the Asian Market! Discover the huge range of merchandise focused on Asian pop culture and find the latest items for your collection. In addition to merchandise, you can fill your belly with delicious, authentic Asian dishes or take the tastiest Asian food home with you. Be sure to visit the Artist Alley, where artistic talents proudly display their artwork and unique items/work. Take a trip to the other side of the world and let yourself be surprised by all the cool things the Asian Market has to offer.
MOCHI'S SHOPPING ERA
Behind that sweet smile and lucky charm vibes, Mochi has a secret. Our adorable lucky cat isn’t just here to bring good fortune… she’s also a total kawaii merch hunter!
The moment the doors to Heroes Made in Asia swing open, Mochi’s already plotting her route: a dash through the Asian Market, a peek at the Artist Alley, and of course, some serious TCG treasure hunting.
From handmade charms to limited prints, rare cards to adorable plushies. If it’s got that unique, creative, and utterly kawaii energy, Mochi is already three steps ahead of you.
Mochi shops with all it’s heart. Not just for herself, but to support her favorite artists and creators, and of course to surprise her friends with the cutest goodies (because sharing is caring… and also a great excuse to buy more 👀).
So, are you ready to join Mochi in her ultimate shopping era?
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Thank You for Attending Heroes Made in Asia 2026!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Tips for your first Heroes Made in Asia Visit
Is it your first time going to Heroes Made in Asia? Welcome! Here are a few tips to help you through the weekend.
Check out some of our participants
