Info
From opening hours to FAQs, we’ve got everything sorted for you. So all you need to do is get ready for an epic weekend of anime, manga, K-pop and cosplay!
Practical info for your visit
The next edition of Heroes Made in Asia 2027 takes place on:
March 20 & 21, 2027
Jaarbeurs Utrecht
Jaarbeursplein 6
3521 AL Utrecht
The Netherlands
Opening hours:
Saturday: 10.00 – 18.00h*
Sunday: 10.00 – 18.00h*
* VIP entrance from 09.00h
What can you do at Heroes Made in Asia?
Cosplay
K-pop
Manga
Gaming
Food
Workshops & Masterclasses
Themed Area's
Frequently asked questions
What is Heroes Made in Asia?
Heroes Made in Asia is the largest Dutch event for fans of Asian (pop) culture, where enthusiasts of manga, anime, K-pop, cosplay, games, Asian food, and other related subcultures come together for a festival filled with shopping, culture, workshops, and entertainment.
Meet voice actors, cosplayers and all kinds of artists related to music, art or popculture. It is a place to immerse yourself in the world of Asian comics, games, music, and films. Whatever your connection is with Asian pop culture, you will feel at home at Heroes Made in Asia.
Where does the event take place?
Heroes Made in Asia takes place at Jaarbeurs Utrecht;
Jaarbeurs Utrecht
Jaarbeursplein 6
3521 AL Utrecht
The Netherlands
What are the opening hours?
Heroes Made in Asia is open from:
Saturday 10:00 – 18:00.
Sunday 10:00 – 18:00.
VIP ticket holders have early access and are allowed to enter the exhibition floor at 9:00 am.
Can I get to Heroes Made in Asia by public transport?
Jaarbeurs Utrecht is located next to Utrecht Central Station, making Heroes Made in Asia very easy to reach by bus or train. From the Central Station, follow the signs that read ‘Jaarbeursplein’. It is a five-minute walk to the venue of the Jaarbeurs. Plan your trip here!
Can I change clothes on location?
Yes you can! There are dressing rooms available where you can complete your outfit.
Is there a wardrobe present?
Yes, there is! This is facilitated by the Jaarbeurs, which means there are associated costs. You can store your bag and coat in this cloakroom.
Please note: payment is only possible by card.
How can I pay at Heroes Made in Asia?
At most stands, it’s best to pay in cash (this depends on the exhibitor). The Jaarbeurs location operates on a card-only policy for catering and the cloakroom.
Please note: it is also no longer possible to withdraw cash at the Jaarbeurs.
Can I be a volunteer at Heroes Made in Asia?
Yes, you can! Read everything about being a volunteer on the volunteer page and subscribe. We will contact you as soon as possible.
Can I bring my own food and drinks to the event?
This is permitted for personal use and as long as it is not used for commercial purposes or is present in large quantities.
PARTNERS
