Become an exhibitor

be part of heroes made in asia

Heroes Made in Asia is the new Asian-oriented pop culture event in the Netherlands. This is the place where all fans of manga, anime, video games, youtube, cosplay and K-pop meet to experience the unique atmosphere and to participate in all kind of activities

The next edition will take place on March 21 & 22, 2026 in Jaarbeurs Utrecht. Approximately 15.000 fans are expected to visit this event and there will be room for around 250 exhibitors. If you are interested in participating in this event, please complete the contact form and we will contact you to discuss the options. Keep in mind that the registrations have gone very fast and there are only a few stands available.

Exhibitor quote

‘Communication with the staff at Heroes Made in Asia is pleasant and approachable. You can ask anything, nothing is too crazy! You feel at ease with them. You have a real sense of community with the organization, other exhibitors and visitors. Just be yourself and enjoy the event! – Kawaii4U

facts & figures Last edition

1

edition per year

15.000+

expected visitors

54%

Female

39%

Male

7%

Neutral

40%

16 – 25 years

260+

exhibitors

8,0

overall rating

115.000+

Unique website visitors

5.300.000+

Impressions Social Media

18.500+

Social Media followers

Asian Market

An important part of the event is the Asian Market. The Asian Market is completely filled with exhibitors who offer all kinds of products from many different fandoms, all of which have something to do with Asian pop culture. Think of Manga, Anime, Collectibles, Action figures, T-shirts and much more. During the weekend thousands of visitors walk through the Asian Market to buy their favorite items here.

Artist Alley

The Artist Alley is an important part of Heroes Made in Asia, as this is the place where emerging talents can show their creativity. If you walk past this, you immediately experience that there is a very positive atmosphere. Visitors can admire the art & creations of the various artists here and then purchase them.

Gaming Area

In the Gaming Area there are many games to play for visitors. Visitors can challenge each other at different video games, compete in esports tournaments for cool prizes and try out various board and card games.

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Exhibitor options

Interested in becoming an exhibitor or would you like to receive more information? Please fill in this form and we wil contact you soon.

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