News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!
Let us know which guests you want to see at Heroes Made in Asia 2026!
At every edition several Special Guests are eager to meet you. Immortalise your meeting with them by buying a photo or autograph in the Guest Area. Attend one of the Q&A panels at the Main Stage and ask your burning questions.
40 years of Studio Ghibli!
To celebrate this anniversary, not one, but two documentaries about Hayao Miyazaki are playing in cinemas. And we’re joining the celebration with a giveaway!
Takoyaki: The Ultimate Street Snack Turned Anime Favorite
Learn how to make takoyaki! The iconic Japanese street snack made famous in anime! Easy recipe, fun tips & where to try it at Heroes Made in Asia.
Discover K-Pop, K-Beauty, Food, and Culture at Heroes Made in Asia
From K-pop and K-dramas to Korean beauty, food, and fashion, South Korea blends tradition and modernity like no other. Explore its culture, travel highlights, and the global Korean Wave.
Step Inside the World of Anime & Manga at Heroes Made in Asia
Anime and manga are no longer just entertainment from Japan, they are global cultural powerhouses that inspire millions of fans every day. Whether you grew up watching Dragon Ball Z
Everything You Need to Know About Chopsticks!
Discover the origins, variations, and etiquette of chopsticks in Asian culture. Learn what to do (and what not to do), and how to use them the right way!
Best New Anime to Watch This Summer
Summer 2025 is bursting with must-watch anime — from long-awaited sequels to edgy newcomers already dominating TikTok and Reddit. Whether you’re into monster-hunting, cosplay romance, or supernatural bloodlines, there’s something
5 Must-Try Korean Dishes for Every K-Food Lover!
Whether you’re a K-pop fan, K-drama addict or just a curious foodie, there’s no denying that Korean cuisine has taken the world by storm. With its bold flavors, colorful ingredients
Why You Should Become an Exhibitor at Heroes Made in Asia!
Become an exhibitor at Heroes Made in Asia – the Asian pop culture event in the Netherlands! Connect with 15,000+ fans of anime, manga, K-pop & gaming. Get in touch now!
Watch the Heroes Made in Asia 2025 Aftermovie
What an unforgettable weekend filled with anime, manga, cosplay, games, food, and Asian culture! The passion for Asian pop culture was everywhere—from stunning shows and inspiring guests to exclusive merchandise and delicious food.
Thank You for Attending Heroes Made in Asia 2025!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Heroes Made in Asia 2025: The ultimate Asian (pop) culture event in the Netherlands!
Discover Heroes Made in Asia on March 15 & 16 at the Jaarbeurs Utrecht! A weekend full of anime, manga, cosplay, gaming and Asian street food. Order your tickets now!
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