News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!
Why You Should Become an Exhibitor at Heroes Made in Asia!
Become an exhibitor at Heroes Made in Asia – the Asian pop culture event in the Netherlands! Connect with 15,000+ fans of anime, manga, K-pop & gaming. Get in touch now!
Watch the Heroes Made in Asia 2025 Aftermovie
What an unforgettable weekend filled with anime, manga, cosplay, games, food, and Asian culture! The passion for Asian pop culture was everywhere—from stunning shows and inspiring guests to exclusive merchandise and delicious food.
Thank You for Attending Heroes Made in Asia 2025!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Heroes Made in Asia 2025: The ultimate Asian (pop) culture event in the Netherlands!
Discover Heroes Made in Asia on March 15 & 16 at the Jaarbeurs Utrecht! A weekend full of anime, manga, cosplay, gaming and Asian street food. Order your tickets now!
Everything you need to know about the Masterclasses & Heroes Workshops
Everything you need to know about the Masterclasses & Heroes Workshops! Join us on March 15 & 16 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Play games at the Game Square at Heroes Made in Asia!
Visit the Game Square at Heroes Made in Asia! Play Monster Hunter Wilds, Just Dance & more. Try your luck for a chance to win a SteelSeries headset!
Meet Pikachu at Heroes Made in Asia!
Pikachu is present during HMIA and will be roaming about the event. Do you come across Pikachu? If so, feel free to take a picture!
Exclusive Jisoo Photocard Giveaway at Heroes Made in Asia!
Blinks, are you ready? Heroes Made in Asia is bringing something special for all K-Pop fans! This is your chance to get your hands on an exclusive limited-edition photocard of Jisoo!
Your Ultimate Guide to Heroes Made in Asia 2025
Visiting Heroes Made in Asia 2025? Find all the practical information you need, including opening hours, location, payment options, transport, parking, and cloakroom details.
Meet our New Gaming Guest at Heroes Made in Asia: Ramses!
Get ready to meet Ramses, the newest gaming guest at Heroes Made in Asia! A top Super Smash Bros. Ultimate player, coach, and content creator. Don’t miss out!
Discover the Cultural Main Stage Program of Heroes Made in Asia!
The Main Stage at Heroes Made in Asia is the place where the rich Asian culture comes to life in an impressive and diverse program. From ancient traditions to iconic pop culture figures, here you will experience performances that take you on a journey through Asia. Curious about what to expect? Here’s a preview of the must-see acts!
Embark on a Flavorful Adventure with Amazing Oriental at Heroes Made in Asia!
Experience Amazing Oriental at Heroes Made in Asia! Enjoy authentic Asian treats, take on fun challenges, and meet the legendary Wu Kong. Visit us at booth 3.29!
subscribe for our newsletter
Don’t miss anything and subscribe for the HMIA newsletter. Be the first to know about guest announcements, exclusive giveaways and much more!