What can you buy at Heroes Made in Asia?

Artist Alley

Heroes Made in Asia is the largest anime and manga event in the Netherlands. Every edition, hundreds of vendors fill Jaarbeurs Utrecht with anime figures, manga, K-pop and K-beauty, gaming, Asian food products.

Anime food to heal your soul

Anime food

Discover how anime food became the ultimate comfort: from Studio Ghibli’s and One Piece to Food Wars and Chainsaw Man.

Visit Go-Tan at Heroes Made in Asia

Go-Tan Food Truck at Heroes Made in Asia

“Hello, we are Go-Tan! Not your typical food brand, but a food-loving family from Asia. Go-Tan is a family business run with love and dedication by Bing and Han, the sons of founder Frans Go. Bing is the boss of the family business and Han conceives, develops, and approves all products. Perhaps you’ve seen him on our packaging? Or do you know him from our TV commercials?”