News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!
Everything you can do at Heroes Made in Asia as a Gamer
Discover all gaming tournaments and activities at Heroes Made in Asia, from Super Smash Bros. and Street Fighter 6 to Tekken 8, retro arcades, trading card games, and accessible gaming with HiPerks Foundation.
Check out the new Floorplan for Heroes Made in Asia 2026!
The new floorplan for Heroes Made in Asia 2025 is out! Join us on March 21 & 22 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Meet Danny Chung: the Voice Behind Baby Saja and songwriter of Blackpink’s Biggest Hits
Meet Danny Chung, songwriter behind Blackpink hits and the voice of Baby Saja from K-pop Demon Hunters, at Heroes Made in Asia 2026, 21 & 22 March at Jaarbeurs Utrecht.
K-pop at Heroes Made in Asia 2026: here’s wat you can do!
From Random Play Dances to a world-class choreographer on stage, from Dutch voice actresses to an exciting dance competition: the K-pop programme at Heroes Made in Asia 2026 is bigger than ever.
During Heroes Made in Asia, you will embark on a delicious journey of discovery through Asia.
During Heroes Made in Asia, you will sample the most delicious authentic flavors Asia has to offer and learn from master chefs how to cook like a true professional.
From manga to live action: One Piece is coming to Heroes Made in Asia
This year, we’re bringing the world of One Piece to Jaarbeurs Utrecht. Because during Heroes Made in Asia 2026, One Piece is bigger than ever. And to celebrate that, we’ve invited two actors from the Netflix live action series.
Play Screamer for the first time at Heroes Made in Asia
Do you want to experience this anime arcade racer as one of the first in the world? Then come to Heroes Made in Asia, find the Screamer stand in hall 10, get behind the wheel and show what you are capable of.
Meet the Manga Legends: Shintaro Kago & Gou Tanabe at HMIA 2026!
Meet manga legends Shintaro Kago and Gou Tanabe at Heroes Made in Asia 2026, March 21 & 22 at Jaarbeurs Utrecht. Signing sessions, commissions, live drawings, and exclusive raffles await.
Meet the Dutch voices of HUNTR/X at Heroes Made in Asia 2026
Meet the Dutch voices of HUNTR/X, join K-pop Demon Hunters sing-alongs, Q&As and Random Play Dances at Heroes Made in Asia 2026.
Meet the One Piece Live-Action Cast! ⚓🏴☠️
Step into the world of the Grand Line as we introduce the legendary faces behind your favorite characters in the upcoming One Piece live-action series.
SAVE THE DATE: 3 days until Last Minute sale!
The Last Minute ticket sale for Heroes Made in Asia starts in just 3 days! This is your final chance to grab your tickets.
K-pop Contest judge: World-class choreographer Jay Kim
Discover world-class K-pop choreographer Jay Kim as special guest judge of the K-pop Contest at Heroes Made in Asia, with experience in 64 countries worldwide.
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