Say hi to Mochi!
Mochi is a unique fusion of two iconic symbols from Asian culture: the Daruma doll and the Maneki Neko (lucky cat). This combination represents perseverance, good fortune, and a warm welcome to all our visitors. The name Mochi is a playful nod to the popular Japanese rice cake – one of the many tasty highlights you can explore at the event!
But there’s more to Mochi than just cuteness. Every detail tells a story. Instead of the traditional sakura flower, Mochi features a tulip – a symbol of the Netherlands – representing the cultural connection between Asia and the Netherlands. The background pattern, known as seigaiha (ocean waves), reflects the rich and diverse cultures celebrated throughout Heroes Made in Asia.
the design
The team wanted to collaborate with an artist who could deliver a unique and personal design. The perfect choice was Spanish illustrator Meritxell Garcia, best known for her webtoon Gecko Chan. With extensive experience working for advertising agencies, game developers, and animation studios, Garcia’s playful style made her the ideal candidate to craft Heroes Made in Asia’s new look. The final result was developed in close collaboration with the organization. We are incredibly grateful for the amazing collaboration we’ve had the pleasure to have with this amazingly talented artist, who has poured so much love into this creation.
Meritxell Garcia:
“I was incredibly proud when I was asked to create the new brand identity for HMIA. I know how beloved Gecko Chan is worldwide, but I never imagined I would be the one designing Heroes Made in Asia’s new mascot, Mochi. I have put so much passion into this, and I truly hope the fans enjoy it just as much as I loved creating it all!”
Mochi appears all throughout the event, you might just catch a selfie moment with our favorite lucky cat! 🐾
Pick your Mochi!
MANGA
COSPLAY
MERCHANDISE
FOOD
GAMING
MERITXELL GARCIA
Meritxell Garcia is an experienced and versatile Art Director with a background in both graphic design and illustration. Over the years, she has built an impressive portfolio by working as an Illustrator and Concept Artist across various industries, including video game companies, animation studios, advertising agencies, and as a faculty member at Escola Joso (School of Art) in Barcelona. She has also contributed to several books (Editorial el Pirata, Norma Editorial, Planeta Comic, Salvat) and is the author of the popular comedy webtoon “Gecko Chan.”
