News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!
Play Screamer for the first time at Heroes Made in Asia
Do you want to experience this anime arcade racer as one of the first in the world? Then come to Heroes Made in Asia, find the Screamer stand in hall 10, get behind the wheel and show what you are capable of.
Meet the Manga Legends: Shintaro Kago & Gou Tanabe at HMIA 2026!
Meet manga legends Shintaro Kago and Gou Tanabe at Heroes Made in Asia 2026, March 21 & 22 at Jaarbeurs Utrecht. Signing sessions, commissions, live drawings, and exclusive raffles await.
Meet the Dutch voices of HUNTR/X at Heroes Made in Asia 2026
Discover world-class K-pop choreographer Jay Kim as special guest judge of the K-pop Contest at Heroes Made in Asia, with experience in 64 countries worldwide.
Meet the One Piece Live-Action Cast! ⚓🏴☠️
Step into the world of the Grand Line as we introduce the legendary faces behind your favorite characters in the upcoming One Piece live-action series.
SAVE THE DATE: 3 days until Last Minute sale!
The Last Minute ticket sale for Heroes Made in Asia starts in just 3 days! This is your final chance to grab your tickets.
K-pop Contest judge: World-class choreographer Jay Kim
Discover world-class K-pop choreographer Jay Kim as special guest judge of the K-pop Contest at Heroes Made in Asia, with experience in 64 countries worldwide.
Dive into the themed areas: Japan, Korea and Indonesia
Heroes Made in Asia is more than anime & manga. This year you can dive into three themed areas that bring Asian culture to life
Meet our Cosplay Co-host DobiCos
DobiCos is the Cosplay Co-Hosts during the upcoming edition of Heroes Made in Asia. Watch Dobi shine on the Main Stage during the Cosplay Contest!
Majed Cosplay will be judging the Cosplay Contest at Heroes Made in Asia
Travelling all the way from Kuwait, in the Middle East, Majed will join us in the Netherlands as one of our cosplay judges.
Meet our first Cosplay Judge: Aokiji
Heroes Made in Asia is excited to welcome a very special guest to its cosplay line-up: the internationally renowned French cosplayer Aokiji.
Sign-up for the K-Pop Contest
Do you love recreating your favourite K-pop choreographies and know every move by heart? At Heroes Made in Asia you can show off your skills in front of all visitors, because together with K-Motion we are organising a big K-pop Dance Cover Contest.
Sakuraflor is back as Cosplay Host at Heroes Made in Asia!
Heroes Made in Asia is excited to welcome Sakuraflor back as our Cosplay Host. With over 10 years of experience in the cosplay and creative community, award-winning performances, her original book Dreambound and the motorcycle project Sakurides, she is ready to bring energy, passion and inspiration to the cosplay stage once again.
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