News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!
Everything You Need to Know About Chopsticks!
Discover the origins, variations, and etiquette of chopsticks in Asian culture. Learn what to do (and what not to do), and how to use them the right way!
Best New Anime to Watch This Summer
Summer 2025 is bursting with must-watch anime — from long-awaited sequels to edgy newcomers already dominating TikTok and Reddit. Whether you’re into monster-hunting, cosplay romance, or supernatural bloodlines, there’s something
5 Must-Try Korean Dishes for Every K-Food Lover!
Whether you’re a K-pop fan, K-drama addict or just a curious foodie, there’s no denying that Korean cuisine has taken the world by storm. With its bold flavors, colorful ingredients
Why You Should Become an Exhibitor at Heroes Made in Asia!
Become an exhibitor at Heroes Made in Asia – the Asian pop culture event in the Netherlands! Connect with 15,000+ fans of anime, manga, K-pop & gaming. Get in touch now!
Watch the Heroes Made in Asia 2025 Aftermovie
What an unforgettable weekend filled with anime, manga, cosplay, games, food, and Asian culture! The passion for Asian pop culture was everywhere—from stunning shows and inspiring guests to exclusive merchandise and delicious food.
Thank You for Attending Heroes Made in Asia 2025!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Heroes Made in Asia 2025: The ultimate Asian (pop) culture event in the Netherlands!
Discover Heroes Made in Asia on March 15 & 16 at the Jaarbeurs Utrecht! A weekend full of anime, manga, cosplay, gaming and Asian street food. Order your tickets now!
Everything you need to know about the Masterclasses & Heroes Workshops
Everything you need to know about the Masterclasses & Heroes Workshops! Join us on March 15 & 16 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Play games at the Game Square at Heroes Made in Asia!
Visit the Game Square at Heroes Made in Asia! Play Monster Hunter Wilds, Just Dance & more. Try your luck for a chance to win a SteelSeries headset!
Meet Pikachu at Heroes Made in Asia!
Pikachu is present during HMIA and will be roaming about the event. Do you come across Pikachu? If so, feel free to take a picture!
Exclusive Jisoo Photocard Giveaway at Heroes Made in Asia!
Blinks, are you ready? Heroes Made in Asia is bringing something special for all K-Pop fans! This is your chance to get your hands on an exclusive limited-edition photocard of Jisoo!
Your Ultimate Guide to Heroes Made in Asia 2025
Visiting Heroes Made in Asia 2025? Find all the practical information you need, including opening hours, location, payment options, transport, parking, and cloakroom details.
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