RECAP: Heroes Made In Asia 2024

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Heroes Made in Asia 2024 We look back with enthusiasm at Heroes Made in Asia, where fans from all over the country came together to share their passion for Asian pop culture.

From Manga to Anime, Asian food to Cosplay and Gaming, Heroes Made In Asia offered an extensive range of activities and experiences for Asian pop culture enthusiasts.

This edition, voice actors Michaela Jill Murphy, Mike McFarland and Kayleigh McKee were present for great Q&A’s, Meet & Greets, selfies and autographs, did you manage to get one? 


During the day, visitors were immersed in a lively and energetic atmosphere. There were many different activities and workshops, such as learning the Korean language, attending a Japanese tea ceremony and becoming a pro at drawing Manga. Cosplayers of all ages strolled the aisles, adding a colorful and vibrant touch to the space. From classic characters to modern favorites, the creativity was on display everywhere.

In addition to the many activities and workshops, a visit to the food market should not be missed. The smell of delicious dishes created the atmosphere on the picnic terrace where you could enjoy a fresh Poke Bowl, Korean Fried Chicken, Takoyaki and different flavors of Bubble Tea.

Gaming enthusiasts could also indulge themselves in the many E-sports tournaments and demonstrations. Pokémon Unite, Dragonball Z and Super Smash Bros. Ultimate were the games of this edition! Have you managed to get a spot in the Free 2 Play area to play your favorite game?

All in all, Heroes Made in Asia was a fantastic event for fans of Asian pop culture. Getting together and making new friends, sharing the love for all things Asian, that’s what made it an unforgettable weekend.

We look forward with enthusiasm to our next edition and the move to Jaarbeurs Utrecht. Atmosphere, conviviality, good food and being together with friends are our spearheads for the coming edition!

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