Thank You for Attending Heroes Made in Asia 2026!

Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Tips for your first Heroes Made in Asia Visit

Is it your first time going to Heroes Made in Asia? Welcome! Here are a few tips to help you through the weekend.
Check out the new Floorplan for Heroes Made in Asia 2026!

The new floorplan for Heroes Made in Asia 2025 is out! Join us on March 21 & 22 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Meet Danny Chung: the Voice Behind Baby Saja and songwriter of Blackpink’s Biggest Hits

Meet Danny Chung, songwriter behind Blackpink hits and the voice of Baby Saja from K-pop Demon Hunters, at Heroes Made in Asia 2026, 21 & 22 March at Jaarbeurs Utrecht.
K-pop at Heroes Made in Asia 2026: here’s wat you can do!

From Random Play Dances to a world-class choreographer on stage, from Dutch voice actresses to an exciting dance competition: the K-pop programme at Heroes Made in Asia 2026 is bigger than ever.
From manga to live action: One Piece is coming to Heroes Made in Asia

This year, we’re bringing the world of One Piece to Jaarbeurs Utrecht. Because during Heroes Made in Asia 2026, One Piece is bigger than ever. And to celebrate that, we’ve invited two actors from the Netflix live action series.
Meet the Dutch voices of HUNTR/X at Heroes Made in Asia 2026

Meet the Dutch voices of HUNTR/X, join K-pop Demon Hunters sing-alongs, Q&As and Random Play Dances at Heroes Made in Asia 2026.
Meet the One Piece Live-Action Cast! ⚓🏴☠️

Step into the world of the Grand Line as we introduce the legendary faces behind your favorite characters in the upcoming One Piece live-action series.
K-pop Contest judge: World-class choreographer Jay Kim

Discover world-class K-pop choreographer Jay Kim as special guest judge of the K-pop Contest at Heroes Made in Asia, with experience in 64 countries worldwide.
Dive into the themed areas: Japan, Korea and Indonesia

Heroes Made in Asia is more than anime & manga. This year you can dive into three themed areas that bring Asian culture to life
Sign-up for the K-Pop Contest

Do you love recreating your favourite K-pop choreographies and know every move by heart? At Heroes Made in Asia you can show off your skills in front of all visitors, because together with K-Motion we are organising a big K-pop Dance Cover Contest.
The Heroes Made in Asia team wishes you happy holidays and a fantastic end of the year!

Enjoy the holidays and get ready for an unforgettable 2026 edition. We can’t wait to welcome you to Jaarbeurs Utrecht on 21 & 22 March 2026!
Watch the Heroes Made in Asia 2025 Aftermovie

What an unforgettable weekend filled with anime, manga, cosplay, games, food, and Asian culture! The passion for Asian pop culture was everywhere—from stunning shows and inspiring guests to exclusive merchandise and delicious food.
Thank You for Attending Heroes Made in Asia 2025!

Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Heroes Made in Asia 2025: The ultimate Asian (pop) culture event in the Netherlands!

Discover Heroes Made in Asia on March 15 & 16 at the Jaarbeurs Utrecht! A weekend full of anime, manga, cosplay, gaming and Asian street food. Order your tickets now!
Your Ultimate Guide to Heroes Made in Asia 2025

Visiting Heroes Made in Asia 2025? Find all the practical information you need, including opening hours, location, payment options, transport, parking, and cloakroom details.
Discover the Cultural Main Stage Program of Heroes Made in Asia!

The Main Stage at Heroes Made in Asia is the place where the rich Asian culture comes to life in an impressive and diverse program. From ancient traditions to iconic pop culture figures, here you will experience performances that take you on a journey through Asia. Curious about what to expect? Here’s a preview of the must-see acts!
Check out the new Floorplan for Heroes Made in Asia 2025!

The new floorplan for Heroes Made in Asia 2025 is out! Join us on March 15 & 16 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
6 Reasons why you can’t miss Heroes Made in Asia 2025!

From workshops to performances and meetings with your heroes: Heroes Made in Asia is an experience not to be missed. Read on and find out why this is the event for every fan of Asian pop culture.
Sign up now for the Cosplay & Fan Meet Ups!

Signing up for the Cosplay & Fan Meet Ups at Heroes Made In Asia is now possible!
The HMIA Team wishes you a Merry Christmas!

Merry Christmas everyone!
Watch the Heroes Made in Asia 2023 aftermovie!

Find yourself in our Heroes Made in Asia aftermovie! We hope you enjoyed the third edition of Heroes Made in Asia as much as we did. Based on various requests and to accommodate everyone’s wishes and preferences, we have decided to move the date of Heroes Made in Asia to February 24th and 25th, 2024. Please mark this date in your calendar.
Regular tickets are sold out!

Our regular tickets are sold out! But not to worry on the 24th of March our Last Minute tickets will go on sale.
New date Heroes Made in Asia: May 6 & 7, 2023!

The upcoming edition of Heroes Made in Asia has been moved to May 6 & 7, 2023 in Evenementenhal Gorinchem.