Want to immerse yourself in the magic of Asia without leaving the country? On March 15 and 16, Heroes Made in Asia opens its doors for a massive two-day event at Jaarbeurs Utrecht. This is the place to be for fans of anime, manga, cosplay, gaming, and Asian pop culture. Meet international guests, taste authentic dishes, and join exciting activities!
Unmissable Activities & Special Guests
🎤 Meet World-Famous Voice Actors
Ever wondered who brings your favorite anime and game characters to life? This year, Emi Lo (‘Demon Slayer’), Elizabeth Maxwell (‘My Hero Academia’), and Jason Liebrecht (‘One Piece’) will be attending. Get exclusive behind-the-scenes insights and autographs!
📖 Meet the Creators Behind Your Favorite Manga
For the first time, three top mangaka from Japan are coming to the Netherlands! Meet Yamazaki Kore (‘The Ancient Magus’ Bride’), Kazu Kibiushi (‘Amulet’), and Konata (‘Planeta Manga’). Get a unique artwork and discover how manga is brought to life.
🍜 Become a Kitchen Sensei in the Food Theater
Learn to prepare authentic Asian dishes from top chefs like Miyuki Masuda (Japan) and Hanwool Kim (South Korea). Enjoy delicious street food and take on the Hot Noodle Challenge!
🛍️ Shop Your Favorite Asian Items
Browse through dozens of booths, explore the Amazing Oriental pop-up supermarket, and take a picture with the legendary Monkey King Wukong.
🎮 Gaming & Workshops
Test your skills in the Trading Card Game (TCG) Area, try your luck at Japanese claw machines, or dive into the world of tea ceremonies, calligraphy, and kintsugi.
🎟️ Exclusive K-pop Photocard of Jisoo (BLACKPINK)!
VIP ticket holders will receive a limited edition photocard of Jisoo.
How can you get your hands on an exclusive photocard?
- All VIP ticket holders are guaranteed to receive 1 exclusive photocard in their VIP goodie bag. Do you also want to go to HMIA as a VIP? Then get your VIP ticket quickly via our website.
- Visit the K-Pop workshop with Jan Baars on Sunday March 16 from 14:00 – 15:00.
- A limited number of cards will be given away at the K-Pop workshop by K-Motion on both days.
- A limited number of cards will be given away at the Random Play Dance on both days.
Get your ticket and make sure you don’t miss out!
