We’re excited that you’re coming to Heroes Made in Asia this weekend. Here’s some practical information for your visit:
🕥 Opening hours: 10:00 AM – 6:00 PM (VIP entry at 9:00 AM) Entrance West
📍 Location: Jaarbeurs Utrecht – Halls 2, 3, and 4
payments at guest square
You can pay by card at the Guest Square. Cash payments are also still accepted.
plan your route in advance
There may be rail or road work during the event weekend. Plan your journey in advance to avoid delays or disappointment.
parking
Coming by car? We recommend parking at P1, P2, P4, or P6 of Jaarbeurs. Then walk to Entrance West to enter the event.
public transport
Taking public transport? From Utrecht Central Station, walk towards Jaarbeursplein and enter via Entrance East. Through Entrance East, walk towards Entrance West.
Please note: multiple events are taking place simultaneously at Jaarbeurs.
cloakroom and lockers
You can use the cloakroom and lockers at Jaarbeurs during HMIA. These can be reserved and paid for on-site. Unfortunately, pre-booking is not possible.
