Are you ready to embark on a journey through the incredible world of Asian pop culture? Heroes Made in Asia 2025 is once again upon us, and this year promises to be even more spectacular! Whether you are a fan of anime, manga, cosplay, gaming or Asian food – on March 15 and 16 in the Jaarbeurs Utrecht, you will find everything that will make your heart beat faster.
From workshops to performances and meetings with your heroes: Heroes Made in Asia is an experience not to be missed. Read on and find out why this is the event for every fan of Asian pop culture.
Here are 6 reasons why you can’t miss it:
1. The ultimate experience of Asian pop culture
Step into a world filled with anime, manga, gaming, and more! Heroes Made in Asia is the ultimate place where your passion comes to life. Immerse yourself in stunning decorations, themed activities, and an atmosphere that feels like home. This is your chance to experience your favourite Asian pop culture in real life.
2. Inspiring workshops and masterclasses
Dive into the fascinating world of Asian traditions and pop culture with exclusive workshops and masterclasses:
- 🎨Get creative: Try Kintsugi, Decoden, or make your own Hanfu hairstick.
- 🍣For foodies: Learn how to prepare authentic dishes like Matcha Latte, Kimbap, and Kyaraben.
- 🎎Free workshops: Discover Japanese calligraphy, origami, Mizuhiki, and more.
- 🎤Unique experiences: Join K-pop Random Play Dances or learn the art of voice acting in a dubbing workshop.
Whether you’re a beginner or a seasoned fan, there’s always something new to explore!



3. Culinary journey of discovery
Foodies, this one’s for you! the Asian Food Market is a must-visit, offering delicious dishes like takoyaki, ramen, bubble tea, and more. Get inspired during live cooking shows at the Food Theater, where culinary experts will teach you how to prepare authentic Asian dishes. The flavors and aromas will transport you straight to Asia!



4. Special Guests
This year, we’re excited to welcome several special guests. One of the first reveals is Emi Lo, the voice actress known for Lucy in Cyberpunk: Edgerunners and Maomao in The Apothecary Diaries. Grab an autograph, snap a selfie, or ask your burning questions during exclusive Q&A panels. Who knows what other Special Guests will be announced!
5. Gaming and TCG
Are you a fan of Pokémon, Yu-Gi-Oh!, or other TCGs? Don’t miss the TCG Area, where you can trade, learn from experts, play demos, and even open unique mystery boxes. Swap your duplicates at the TCG Card Wall or uncover rare finds. Whether you’re a beginner or an experienced collector, this is the perfect place to expand your collection.


6. Cosplay, Cosplay and more cosplay
Heroes Made in Asia is the ultimate place to showcase your creativity! Join the Cosplay Contest, discover tips and tricks in the Cosplay Workshops, or simply enjoy the amazing outfits in the Cosplay Village. Whether you participate or just soak in the inspiration, the cosplay community welcomes everyone with open arms.



📅 Be there on March 15 and 16 at the Jaarbeurs Utrecht!
🎟️ Regular Tickets are now available! Don’t wait too long, because you don’t want to miss this!