Shintaro Kago, master of surreal and absurd manga, will be at Heroes Made in Asia 2026!
Meet Shintaro Kago at Heroes Made in Asia 2026! Iconic master of surreal, absurd manga. Don’t miss it. Tickets available Nov 14 at 12:00.
Gou Tanabe, Master of Horror Manga, joins Heroes Made in Asia 2026!
Master of horror manga Gou Tanabe joins Heroes Made in Asia 2026! Meet the acclaimed H.P. Lovecraft adapter in Utrecht on March 21–22, 2026.
Let us know which guests you want to see at Heroes Made in Asia 2026!
At every edition several Special Guests are eager to meet you. Immortalise your meeting with them by buying a photo or autograph in the Guest Area. Attend one of the Q&A panels at the Main Stage and ask your burning questions.
40 years of Studio Ghibli!
To celebrate this anniversary, not one, but two documentaries about Hayao Miyazaki are playing in cinemas. And we’re joining the celebration with a giveaway!
Takoyaki: The Ultimate Street Snack Turned Anime Favorite
Learn how to make takoyaki! The iconic Japanese street snack made famous in anime! Easy recipe, fun tips & where to try it at Heroes Made in Asia.
Discover K-Pop, K-Beauty, Food, and Culture at Heroes Made in Asia
From K-pop and K-dramas to Korean beauty, food, and fashion, South Korea blends tradition and modernity like no other. Explore its culture, travel highlights, and the global Korean Wave.
Step Inside the World of Anime & Manga at Heroes Made in Asia
Anime and manga are no longer just entertainment from Japan, they are global cultural powerhouses that inspire millions of fans every day. Whether you grew up watching Dragon Ball Z on TV, bingeing Attack on Titan on Crunchyroll, or reading manga classics like One Piece, the world of anime and manga has probably touched your […]
Everything You Need to Know About Chopsticks!
Discover the origins, variations, and etiquette of chopsticks in Asian culture. Learn what to do (and what not to do), and how to use them the right way!
Best New Anime to Watch This Summer
Summer 2025 is bursting with must-watch anime, from long-awaited sequels to edgy newcomers already dominating TikTok and Reddit. Whether you’re into monster-hunting, cosplay romance, or supernatural bloodlines, there’s something here for every fan. Here’s your ultimate watchlist for this season’s hottest releases: đź‘» Dan Da Dan – Season 2 đź“…Release Date: July 3, 2025🎬 Studio: […]
5 Must-Try Korean Dishes for Every K-Food Lover!
Whether you’re a K-pop fan, K-drama addict or just a curious foodie, there’s no denying that Korean cuisine has taken the world by storm. With its bold flavors, colorful ingredients and iconic dishes, K-food is more than just a trend, it’s a cultural experience. Here are 5 Korean dishes and snacks that you might know… […]
Why You Should Become an Exhibitor at Heroes Made in Asia!
Become an exhibitor at Heroes Made in Asia – the Asian pop culture event in the Netherlands! Connect with 15,000+ fans of anime, manga, K-pop & gaming. Get in touch now!
Watch the Heroes Made in Asia 2025 Aftermovie
What an unforgettable weekend filled with anime, manga, cosplay, games, food, and Asian culture! The passion for Asian pop culture was everywhere—from stunning shows and inspiring guests to exclusive merchandise and delicious food.
Thank You for Attending Heroes Made in Asia 2025!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.
Heroes Made in Asia 2025: The ultimate Asian (pop) culture event in the Netherlands!
Discover Heroes Made in Asia on March 15 & 16 at the Jaarbeurs Utrecht! A weekend full of anime, manga, cosplay, gaming and Asian street food. Order your tickets now!
Everything you need to know about the Masterclasses & Heroes Workshops
Everything you need to know about the Masterclasses & Heroes Workshops! Join us on March 15 & 16 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Play games at the Game Square at Heroes Made in Asia!
Visit the Game Square at Heroes Made in Asia! Play Monster Hunter Wilds, Just Dance & more. Try your luck for a chance to win a SteelSeries headset!
Meet Pikachu at Heroes Made in Asia!
Pikachu is present during HMIA and will be roaming about the event. Do you come across Pikachu? If so, feel free to take a picture!
Exclusive Jisoo Photocard Giveaway at Heroes Made in Asia!
Blinks, are you ready? Heroes Made in Asia is bringing something special for all K-Pop fans! This is your chance to get your hands on an exclusive limited-edition photocard of Jisoo!
Your Ultimate Guide to Heroes Made in Asia 2025
Visiting Heroes Made in Asia 2025? Find all the practical information you need, including opening hours, location, payment options, transport, parking, and cloakroom details.
Meet our New Gaming Guest at Heroes Made in Asia: Ramses!
Get ready to meet Ramses, the newest gaming guest at Heroes Made in Asia! A top Super Smash Bros. Ultimate player, coach, and content creator. Don’t miss out!
Discover the Cultural Main Stage Program of Heroes Made in Asia!
The Main Stage at Heroes Made in Asia is the place where the rich Asian culture comes to life in an impressive and diverse program. From ancient traditions to iconic pop culture figures, here you will experience performances that take you on a journey through Asia. Curious about what to expect? Here’s a preview of the must-see acts!
Embark on a Flavorful Adventure with Amazing Oriental at Heroes Made in Asia!
Experience Amazing Oriental at Heroes Made in Asia! Enjoy authentic Asian treats, take on fun challenges, and meet the legendary Wu Kong. Visit us at booth 3.29!
“Bad Melena” by Meritxell Garcia, limited and numbered, only at Heroes Made in Asia!
Our Special Guest, and creator of our new mascot, Mochi, Meritxell Garcia (of Gecko Chan’s fame) has been thinking about how to make the fans’ experience at Heroes Made in Asia even more special for weeks. Creating the new mascot and the show’s poster wasn’t enough for her, and after much thinking she remembered… BAD MELENA.
Paint your own Lucky Cat DnD figure at Heroes Made In Asia!
On Saturday, March 15 and Sunday, March 16, you can paint your own Studio Ginart Lucky Cat DnD figure at Heroes Made In Asia!