Four-Time Benelux Mario Kart Champion Vantox Comes to Heroes Made in Asia!
Join four-time Benelux Mario Kart champion and Twitch partner Vantox at Heroes Made in Asia! Experience his passion for gaming, competitive success, and engaging community firsthand.
Extra Benefits with Your Heroes Made in Asia Ticket!
Get extra benefits with your Heroes Made in Asia 2025 tickets! Join us on March 15 & 16 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Check out the new Floorplan for Heroes Made in Asia 2025!
The new floorplan for Heroes Made in Asia 2025 is out! Join us on March 15 & 16 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Eveline Wu from 24kitchen and restaurant Mood at Heroes Made in Asia 2025!
Eveline Wu from 24kitchen and restaurants MOOD Rotterdam, Tilburg and MOOD To Go in Roermond, De Kreeftenbar, Wynwood and Fish & Chips (Chaijä) at Heroes Made in Asia 2025!
Meet voice actor Ernesto Jason Liebrecht during Heroes Made in Asia
Meet international voice actor Ernesto Jason Liebrecht (‘Attack on Titan’, ‘Dragon Ball Z’) at Heroes Made in Asia 2025.
Meet voice actor Elizabeth Maxwell during Heroes Made in Asia
Meet American voice actor Elizabeth Maxwell (‘My Hero Academia’, ‘Zelda: Breath of the Wild’) at Heroes Made in Asia 2025.
Japanese kawaii metal band BABYMETAL are coming to Ziggo Dome Amsterdam on May 13th with their biggest show in the Netherlands!
Japanese kawaii metal band BABYMETAL are coming to Ziggo Dome Amsterdam on May 13th with their biggest show in the Netherlands to date! Tickets are now available.
Exclusive auction Vendue Next Door at HMIA!
On Saturday, March 15 and Sunday, March 16, Vendue Next Door will host an exclusive auction during Heroes Made in Asia featuring special Anime Figures
Game on! Explore the gaming hall at Heroes Made in Asia 2025
Whether you are an experienced gamer or just want to play a game for fun, there is something for everyone at the gaming hall at Heroes Made in Asia.
Last Minute Tickets for Heroes Made in Asia 2025 – Get Yours Now!
Last Minute tickets for Heroes Made in Asia 2025 are live! Join us on March 15 & 16 in Utrecht for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.
Become a Kitchen Sensei: Learn Everything About Asian Dishes!
Join Heroes Made in Asia on March 15 & 16 for a journey into Asian cuisine! Enjoy authentic street food, live cooking demos by top chefs, and hands-on workshops. Don’t miss out—discover the flavors of Asia!
Heroes Made in Asia introduces new visual identity and mascot
Meritxell Garcia: “I was incredibly proud when I was asked to create the new brand identity for HMIA. I know how beloved Gecko Chan is worldwide, but I never imagined I would be the one designing Heroes Made in Asia’s new mascot, Mochi. I have put so much passion into this, and I truly hope the fans enjoy it just as much as I loved creating it all!”
Everything you can do with your Heroes Made in Asia ticket
There are multiple ticket options for visiting Heroes Made in Asia. Here, you can find out what each ticket offers, so you can easily choose the one that suits you best.
Paula Aranega is returning to HMIA!
Paula Aranega is a Spanish illustrator who loves working on covers, children’s and young adult books. She brings stories to life with colorful, detailed artwork.
Meet Konata during Heroes Made in Asia
She’s currently working on the Planeta Manga magazine, where she’s published titles like EDO, NEBESTA (with script by Vanesa Final) and KOHVA, written and drawn by Konata, title that has been licensed to be published in Japan, a historic feat!
Meet the Cosplay Judges
The Cosplay Judges are ready to judge your amazing Cosplays during the Cosplay Contest, and meet everyone at Heroes Made in Asia at their own booths!
These are the Cosplay Hosts of this Edition of HMIA!
Desca and YouCanCallMetRose are the Cosplay Hosts during the upcoming edition of Heroes Made in Asia. Watch them shine on the Main Stage during the Cosplay Contest!
Meet World-Famous Mangakas at Heroes Made in Asia in Jaarbeurs Utrecht!
Meeting a Mangaka – the creative mastermind behind Japan’s famous manga – is an experience you will never forget. These exceptional artists not only bring stories to life but also embody the rich traditions and culture of Japan in their works. During Heroes Made in Asia, you’ll have the unique opportunity to witness a Mangaka live in action in Utrecht.
Heroes Made in Asia Presents: Heroes Hangout!
Are you ready to make new friends who share your hobbies? Heroes Made in Asia proudly presents a brand-new programme all about friendship, fun, and shared interests: Heroes Hangout!
6 Reasons why you can’t miss Heroes Made in Asia 2025!
From workshops to performances and meetings with your heroes: Heroes Made in Asia is an experience not to be missed. Read on and find out why this is the event for every fan of Asian pop culture.
Yes! The HMIA Regular tickets are available
With a Regular Ticket, you’ll gain entry to the most amazing event in Asian Culture in The Netherlands. Visit Heroes Made in Asia on March 15 & 16, 2025 at Jaarbeurs Utrecht.
Emi Lo, known from Lucy in Cyberpunk: Edgerunners, is coming to Heroes Made in Asia 2025!
We’re thrilled to announce that the incredible Emi Lo will be joining us as a Special Guest at Heroes Made in Asia 2025! Mark your calendars for March 15 & 16, 2025, and prepare to meet this multi-talented Taiwanese/Chinese-American voice actor and director.
What can you expect at HMIA 2025?
On March 15 and 16, 2025, the ultimate event for fans of Asian pop culture comes to life. Discover what to expect at this edition of Heroes Made in Asia!
Time for an Exhibitor Highlight!
Meet a few more exhibitors! You’ll find them March 15 and 16, 2025 at Asian Market. Will we see you there?