K-pop Contest judge: World-class choreographer Jay Kim
Discover world-class K-pop choreographer Jay Kim as special guest judge of the K-pop Contest at Heroes Made in Asia, with experience in 64 countries worldwide.
Dive into the themed areas: Japan, Korea and Indonesia
Heroes Made in Asia is more than anime & manga. This year you can dive into three themed areas that bring Asian culture to life
Meet our Cosplay Co-host DobiCos
DobiCos is the Cosplay Co-Hosts during the upcoming edition of Heroes Made in Asia. Watch Dobi shine on the Main Stage during the Cosplay Contest!
Majed Cosplay will be judging the Cosplay Contest at Heroes Made in Asia
Travelling all the way from Kuwait, in the Middle East, Majed will join us in the Netherlands as one of our cosplay judges.
Meet our first Cosplay Judge: Aokiji
Heroes Made in Asia is excited to welcome a very special guest to its cosplay line-up: the internationally renowned French cosplayer Aokiji.
Sign-up for the K-Pop Contest
Do you love recreating your favourite K-pop choreographies and know every move by heart? At Heroes Made in Asia you can show off your skills in front of all visitors, because together with K-Motion we are organising a big K-pop Dance Cover Contest.
Sakuraflor is back as Cosplay Host at Heroes Made in Asia!
Heroes Made in Asia is excited to welcome Sakuraflor back as our Cosplay Host. With over 10 years of experience in the cosplay and creative community, award-winning performances, her original book Dreambound and the motorcycle project Sakurides, she is ready to bring energy, passion and inspiration to the cosplay stage once again.
Level up your cosplay experience at Heroes Made in Asia 2026
Discover our Cosplay Contest, show your outfit on the Cosplay Catwalk, meet other fans in the Cosplay Village and find all the answers you need in our Cosplay FAQ.
Meet voice actor Kira Buckland during Heroes Made in Asia
Meet American voice actor Kira Buckland (‘JoJo’s Bizarre Adventure: Stone Ocean’, ‘Demon Slayer’) at Heroes Made in Asia 2026.
Best New Anime to Watch This January 2026
Discover the best new and returning anime of January 2026, from Jujutsu Kaisen: The Culling Game to Hell’s Paradise. Here’s your ultimate watchlist!
Discover the HMIA poster! 🎨
Get your hands on the poster at the Guest Square on March 21 & 22, 2026, at Jaarbeurs Utrecht, and have it signed by Meritxell on the spot! ✏️
The Heroes Made in Asia team wishes you happy holidays and a fantastic end of the year!
Enjoy the holidays and get ready for an unforgettable 2026 edition. We can’t wait to welcome you to Jaarbeurs Utrecht on 21 & 22 March 2026!
Still looking for a last-minute Christmas gift? 🎄
Put a ticket for Heroes Made in Asia 2026 under the Christmas tree this year. The perfect gift for fans of anime, manga, gaming, and Asian pop culture, and an experience to look forward to together.
Regular Tickets are LIVE!
Regular tickets for Heroes Made in Asia are live. Secure your spot for the ultimate Asian pop culture weekend at Jaarbeurs Utrecht on March 21 & 22, 2026.
Discover the Artist Behind Our Mascot: Meritxell Garcia at HMIA 2026
Our special guest is back: Meritxell Garcia, the artist behind the beloved Heroes Made in Asia mascot Mochi, returns to Utrecht for the 2026 edition of the show!
Celebrated artist Carles Dalmau returns to Heroes Made in Asia 2026
Celebrated artist Carles Dalmau returns to Heroes Made in Asia 2026
Regular Ticket Sale Starts Monday, December 15 at 12:00 PM
Regular tickets for Heroes Made in Asia go on sale Monday, December 15 at 12:00 PM. Secure your spot for the ultimate Asian pop culture weekend at Jaarbeurs Utrecht on March 21 & 22, 2026.
Spanish author and illustrator Judit Mallol returns to Heroes Made in Asia 2026
Spanish author and illustrator Judit Mallol returns to Heroes Made in Asia 2026
BL manga creator Inma R. brings her digital comics and storytelling to Heroes Made in Asia 2026
Spanish BL manga creator Inma R. brings her digital comics and storytelling to Heroes Made in Asia 2026
Meet popular Webtoon artist Nuria Sanguino at Heroes Made in Asia 2026
Meet popular WEBTOON artist Nuria Sanguino at Heroes Made in Asia 2026. Discover her digital romance comics and meet her in person at Jaarbeurs Utrecht.
Bringing Japanese Food, Culture, and Culinary Excellence to Heroes Made in Asia with Osaka-Born Chef Miyuki Masuda
Join Heroes Made in Asia on March 21 & 22 for a journey into Asian cuisine! Enjoy authentic street food, live cooking demos by top chefs, and hands-on workshops.
These are the Masterclasses of HMIA 2026!
Have a look at the Masterclasses that will be given during the next edition of Heroes Made in Asia on March 21st and 22nd!
Zack Davisson returns to Heroes Made in Asia in Jaarbeurs Utrecht!
Zack Davisson returns to Heroes Made in Asia in Jaarbeurs Utrecht!
From The Tarot of the Divine to DC Comics, Yoshi Yoshitani will be a guest at Heroes Made in Asia 2026!
Eisner-nominated artist Yoshi Yoshitani joins Heroes Made in Asia 2026! Explore worlds ranging from DC Comics to The Tarot of the Divine. Tickets Nov 14, 12:00.