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What can you expect at HMIA 2025?

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On March 15 and 16, 2025, the ultimate event for fans of Asian pop culture comes alive. This edition of Heroes Made in Asia, held at Jaarbeurs Utrecht, is the ultimate meeting point where fans can share their passion for manga, anime, Asian cuisine, cosplay, gaming, and more. Heroes Made in Asia offers a unique experience to explore the other side of the world for a day or an entire weekend.

Workshops and Masterclasses

Learn something new during one of the exclusive workshops and masterclasses. Here are a few favorites:

  • Matcha Latte Making 🍵: Discover how to create the perfect matcha latte with guidance from an expert.
  • Kyaraben 🍱: Craft adorable lunchboxes inspired by anime characters like Kirby.
  • Kintsugi 🏺: Repair broken ceramics while embracing the philosophy of wabi-sabi: Nothing is eternal, nothing is complete, and nothing is perfect.
  • Dream Decoden 🎨✨: Decorate items with colorful embellishments and resin charms inspired by the Japanese kawaii style.
  • Narcotic Kimbap 🍣: Learn how to make these addictive Korean sushi rolls, complete with rice balls wrapped in seaweed.

Prefer action? Visit the Active Heroes Area to explore traditional martial arts such as Wing Chun, Ssang Geom Kendo, Iaido, and Hapkido. Or head to the K-pop Heroes Area for workshops, performances, and Random Play Dances!

Special Guests/Artist Alley
Meet the voice actors and actors from your favorite anime, movies, or series! Visit the Guest Area for autographs or photos, and attend exclusive Q&A panels on the Main Stage to ask all your burning questions. This is a unique opportunity to see your heroes in person!

Cosplay Village
The Cosplay Village is the heart of creativity and talent. Admire impressive outfits from participants or join the Cosplay Contest and showcase your creation on stage. Meet other cosplay enthusiasts, get inspired, and share your passion for costumes and characters.

Cosplay MIA

Gaming Area
Are you a gamer? Dive into the world of retro games, experience the latest Japanese VR games, or challenge your friends in an e-sports tournament. Whether you’re playing competitively or just for fun, the Gaming Area offers excitement for everyone.

Gaming Area HMIA

TCG Area
Trade, play, and discover in the TCG Area! You wil encounter big names like Pokémon, Bandai Namco, and Konami, and enrich your collection through the TCG Card Wall, vending machines, and mystery boxes. A must-visit for any Trading Card Game fan!

TGC Area

Taste Asia
No event about Asian pop culture is complete without the food. Let your taste buds be surprised at the extensive Asian Food Market. Try dishes like takoyaki, Korean fried chicken, and bubble tea, or visit the Food Theater, where chefs will take you on a journey through the secrets of Asian cuisine.

Asian Food Market
Early Bird Discount: Don’t Miss Out!
Early Bird tickets are now available. This is your chance to get discounted access to the event! Whether you’ve been a fan for years or are curious about Asian culture, Heroes Made in Asia 2025 promises to be a weekend you won’t want to miss. Purchase your tickets today and experience an unforgettable journey through the world of Asian pop culture. Heroes Made in Asia is waiting for you! 🎉
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Yes! The HMIA Regular tickets are available

January 10, 2025

With a Regular Ticket, you’ll gain entry to the most amazing event in Asian Culture in The Netherlands. Visit Heroes Made in Asia on March 15 & 16, 2025 at Jaarbeurs Utrecht.

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