What can you buy at Heroes Made in Asia?

Heroes Made in Asia is the largest anime and manga event in the Netherlands. Every edition, hundreds of vendors fill Jaarbeurs Utrecht with anime figures, manga, K-pop and K-beauty, gaming, Asian food products.
40 years of Studio Ghibli!

To celebrate this anniversary, not one, but two documentaries about Hayao Miyazaki are playing in cinemas. And we’re joining the celebration with a giveaway!
Exclusive Jisoo Photocard Giveaway at Heroes Made in Asia!

Blinks, are you ready? Heroes Made in Asia is bringing something special for all K-Pop fans! This is your chance to get your hands on an exclusive limited-edition photocard of Jisoo!
Paint your own Lucky Cat DnD figure at Heroes Made In Asia!

On Saturday, March 15 and Sunday, March 16, you can paint your own Studio Ginart Lucky Cat DnD figure at Heroes Made In Asia!
Exclusive auction Vendue Next Door at HMIA!

On Saturday, March 15 and Sunday, March 16, Vendue Next Door will host an exclusive auction during Heroes Made in Asia featuring special Anime Figures
Heroes Made in Asia Presents: Heroes Hangout!

Are you ready to make new friends who share your hobbies? Heroes Made in Asia proudly presents a brand-new programme all about friendship, fun, and shared interests: Heroes Hangout!
Time for an Exhibitor Highlight!

Meet a few more exhibitors! You’ll find them March 15 and 16, 2025 at Asian Market. Will we see you there?
Discover these exhibitors! | Exhibitor Highlight

The upcoming edition of Heroes Made in Asia is full of amazing exhibitors These 3 are definitely not to be missed! Who is at the top of your list?
Visit these exhibitors | Exhibitor Highlight

At the Asian Market, you will also find a wide range of different exhibitors this edition! We have again chosen a few to put in the spotlight. Who will be on your shopping list?
Behind the booth! Exhibitor Highlight

At Heroes Made in Asia, you’ll find an array of exhibitors ready to showcase their creations and products. From artwork to beauty products, there’s something for everyone. Who are you excited to check out this time?
Meet a few of our exhibitors!

It’s time for another round of our Exhibitor Highlight! During Heroes Made in Asia a variety of exhibitors will be showing you their work and products to sell. Who will you be visiting?
Time to Shine! Exhibitor highlight

Every edition of Heroes Made in Asia brings an exciting lineup of exhibitors for you to explore and shop from! We’ve selected a few exhibitors to highlight for you. Who will you be visiting?
Workshops at Heroes Made in Asia

There are several workshops during Heroes Made in Asia. In this article, we want to highlight two of these workshops. Side7 offers a Gundam Plasic (gunpla) workshop and Awesome Makes will show how you can create a luminous amulet.Â
Venzu introduces you to our newest participants

Today Venzu, our mascot for all merchandise, would like to introduce to you the newest participants of Heroes Made in Asia. Venzu is very excited to introduce these new participants and to welcome them to our wonderful event. In this article, you will find everything about these participants and what you can expect from them.
Venzu introduces you to our newest participants

Venzu would like to introduce you to the newest participants of Heroes Made in Asia, namely: Yunishinkan, Designer’s prototype and Nendo addicts. In this article, will Venzu, our mascot from all merchandise, introduce you to our newest participants.
Dojo Yushinkan provides iado and Kendo workshops at Heroes Made in Asia

The programme of Heroes Made in Asia is starting to be more extensive. Today we would like to announce a workshop that will be at Heroes Made in Asia. Namely, the dojo Yushinkan from Utrecht! Here you can read who they are and what you can expect from them at our convention
Venzu introduces you to our newest participants

This week Venzu will introduce you to our newest participants for Heroes Made in Asia in October. The participants he would like to introduce you to is Anna draw stuff, Miyuuhime and Pan-tastique. In this article, you can get to know them and what you could expect from these participants at Heroes Made in Asia.
Venzu introduces you to our new participants

Venzu is the Heroes Made in Asia mascot for everything regarding merchandise. Today, he will introduce you to the newest participants on the Asian market. The participants that we will introduce are Cute Stuff, Kami arts and Nippon Kawaii. In this article, there will be described who these participants are and what you can expect from them at Heroes Made in Asia.
Our favourite Kdrama’s on Netflix

Recently, Netflix has started offering a lot more Kdrama’s. So, we thought it was time to share our favourite Kdrama’s with you. Do you agree with our choices or did we miss an important one? Tell us on our social media channels!
Venzu welcomes the new participants of Heroes Made in Asia

Heroes Made in Asia would not be complete without some of the most talented artists present. To prove this, we would like to give you a small sneak peek of two of our artists.
A sneak peek of the Artists at Heroes Made in Asia

Heroes Made in Asia would not be complete without some of the most talented artists present. To prove this, we would like to give you a small sneak peek of two of our artists.
Venzu introduces HMIA’s new exhibitors to you!

Venzu is one of the mascots of Heroes Made in Asia. He is absolutely in love with everything that has to do with Japanese, Korean and Chinese food and products. So, he is quite excited to show all the visitors the three new exhibitors who will attend the event. He will introduce the new exhibitors to you!
Visit Comics & Manga at Heroes Made in Asia

Heroes Made in Asia will take place on 8&9 May 2021 in Evenementenhal Gorinchem. Curious what the best way is to travel to the event? In this news article you can read everything about transport options and all about what you need to know before you travel to the venue.
Join the GunPla workshop at Heroes Made in Asia

Attention fans of Gundam: Bandai and Side7 will organize free GunPla workshops at Heroes Made in Asia.