News
This is the place where you’ll be the first to read about upcoming guests, activities, program updates, and exclusive sneak peeks. From announcements to must-know information for your visit to Heroes Made in Asia. Keep an eye on this page and stay updated on everything this event has to offer!

Everything you need to know about the BTS ‘Arirang’ world tour
BTS are back with the biggest K‑pop world tour ever. Discover what you need to know about their comeback, the Arirang album and why it matters for K‑pop fans in the Netherlands and Belgium.

When is ONE PIECE Season 3: The Battle of Alabasta Releasing?
Netflix has officially confirmed that ONE PIECE Season 3, titled ‘The Battle of Alabasta’, is currently in production and is set to premiere in 2027.

Thank You for Attending Heroes Made in Asia 2026!
Relive the highlights of an unforgettable weekend and mark your calendar for Heroes Made in Asia 2026 on March 21 & 22 at Jaarbeurs Utrecht.

Tips for your first Heroes Made in Asia Visit
Is it your first time going to Heroes Made in Asia? Welcome! Here are a few tips to help you through the weekend.

Visit Go-Tan at Heroes Made in Asia
“Hello, we are Go-Tan! Not your typical food brand, but a food-loving family from Asia. Go-Tan is a family business run with love and dedication by Bing and Han, the sons of founder Frans Go. Bing is the boss of the family business and Han conceives, develops, and approves all products. Perhaps you’ve seen him on our packaging? Or do you know him from our TV commercials?”

Relive the action: Jujutsu Kaisen, My Hero Academia & The Witcher are coming to the stage!
Experience the magic of Heroes Made in Asia live in 2026! From Jujutsu Kaisen to My Hero Academia and The Witcher, witness iconic soundtracks performed live in the Netherlands’ finest concert halls.

Meet Jimmy Yamaguchi: the Voice of Hugo from Zenless Zone Zero
Jimmy is a voice actor and entertainment professional with over 15 years of experience in the industry. Fans of Zenless Zone Zero will instantly recognise him as the voice of Hugo, one of the standout characters in HoYoverse’s hit action RPG.

Everything you can do at Heroes Made in Asia as a Gamer
Discover all gaming tournaments and activities at Heroes Made in Asia, from Super Smash Bros. and Street Fighter 6 to Tekken 8, retro arcades, trading card games, and accessible gaming with HiPerks Foundation.

Check out the new Floorplan for Heroes Made in Asia 2026!
The new floorplan for Heroes Made in Asia 2025 is out! Join us on March 21 & 22 for anime, manga, gaming, cosplay, K-pop, workshops, and Asian food.

Meet Danny Chung: the Voice Behind Baby Saja and songwriter of Blackpink’s Biggest Hits
Meet Danny Chung, songwriter behind Blackpink hits and the voice of Baby Saja from K-pop Demon Hunters, at Heroes Made in Asia 2026, 21 & 22 March at Jaarbeurs Utrecht.

K-pop at Heroes Made in Asia 2026: here’s wat you can do!
From Random Play Dances to a world-class choreographer on stage, from Dutch voice actresses to an exciting dance competition: the K-pop programme at Heroes Made in Asia 2026 is bigger than ever.

During Heroes Made in Asia, you will embark on a delicious journey of discovery through Asia.
During Heroes Made in Asia, you will sample the most delicious authentic flavors Asia has to offer and learn from master chefs how to cook like a true professional.
subscribe for our newsletter
Don’t miss anything and subscribe for the HMIA newsletter. Be the first to know about guest announcements, exclusive giveaways and much more!