The moment fans have been waiting for is almost here. On Monday, December 15 at 12:00 PM, the regular tickets for Heroes Made in Asia will officially go on sale. This is your chance to secure entry to one of the most vibrant and energetic celebrations of Asian pop culture in the Netherlands.
Get ready for two unforgettable days of culture, creativity, food, and community at Heroes Made in Asia, taking place on March 21 & 22, 2026 at Jaarbeurs Utrecht. Explore vibrant cultural districts, learn from skilled creators, discover new hobbies, and immerse yourself in the very best of Asian pop culture and tradition.
Guest Line-Up 2026
This year’s guest roster features an impressive selection of creators, artists, and storytellers from across the globe. Meet them in the Guest Square, attend Q&A’s, enjoy live drawing sessions, and discover their exclusive work.
The following guests have been announced so far, with more to be revealed:
Confirmed Guests:
• Gou Tanabe
• Shintaro Kago
• Yoshi Yoshitani
• Nuria Sanguino
• Inma R.
• Judit Mallol
• Zack Davisson
• Japanese Chef Miyuki Masuda
Masterclasses
This edition features a wide selection of creative masterclasses. Some are already sold out online, but still available on-site during the event.
Below is the updated overview:
Still Available Online
These masterclasses can still be booked during the online pre-sale:
Korean Make-up
Dream Decoden
K-pop Idol Look
Furoshiki Wrapping
Vietnamese Snacks
Matcha Latte Making
Sold Out Online
These popular masterclasses are fully booked online but will have remaining tickets at the workshop desk during the event:
Korean Food
Chopsticks Workshop
Hanfu Hairsticks
Japanese Calligraphy
Kintsugi
Mizuhiki (Knotting)
Japanese Tea & Sweets Tasting
Limited tickets available on location.
Cultural Districts & Authentic Traditions
This year’s edition brings Asian culture to life more vividly than ever before, with three themed districts to explore.
🏮 Japanese Matsuri
Step into the festive world of a traditional Japanese matsuri, filled with lights, performances, and cultural discoveries.
Highlights:
• Japan Stage with Q&A’s, live drawings, and cultural showcases
• Japanese workshops & masterclasses
• Exhibitors offering unique products, artbooks, and collectibles
• Manga & anime shops, including ABC Books Center and Whoops Manga
• Themed photo locations
• Guest Square with mangaka and voice actors
🌸 Korean District
Experience the blend of Korea’s modern pop culture and timeless traditions.
Highlights:
• K-pop Arena with dance shows and performances
• Workshops on K-beauty, K-food, and K-pop
• K-Beauty Stage with live demos
• Fanbases for photocard trading and community meetups
• K-merch and exclusive K-brands
• Hanbok photo spots and cultural activities
🌺 Pasar Indonesia
Discover the warmth and richness of Indonesian culture in an authentic pasar setting.
Highlights:
• Indonesian Stage with music and dance
• Cultural demonstrations, crafts, and traditions
• A vibrant market full of handmade goods and treasures
Food Experiences
Food Market
Explore a wide variety of Asian street food, from Japanese takoyaki to Korean snacks, Thai dishes, Indonesian specialties, and more.
Food Theater
Watch culinary experts take the stage for live demonstrations, tasting sessions, and inspiring cooking tips.
Save the date
Regular ticket sales begin Monday, December 15 at 12:00 PM.
Secure your place at Heroes Made in Asia 2026 and be part of the ultimate Asian pop culture weekend.
