Build-up & Breakdown

Ready to get started well prepared? On this page, you will find all the information about build-up and breakdown times, guidelines and other important details to ensure you are well prepared to take part in the event.

Chef Miyuki Masuda in food theater at Heroes Made in Asia

Opening hours

times

Build-up

Fri 20 March 2026 | 08:00 – 20:00
Sat 21 March 2026 | 07:30 – 08:45
Sun 22 March 2026 | 08:00 – 08:45

Breakdown

Sun 22 March 2026 | 18:00 – 22:00
Mon 23 March 2026 | 08:00 – 12:00

VRS times per build-up day

  • Book a time slot at least 48 hours in advance via https://jaarbeurs.voyagecontrol.com/dashboard/home.
  • Please note, you may load and unload for a maximum of 120 minutes. This is from barrier to barrier. We have no influence on any fines if this time is exceeded.
  • Replenishing stock on Saturday and Sunday is possible upon presentation of your exhibitor wristband at loading door 218 and entrance hall 10.

Access route during build-up

  • The access route on all days is via the expedition bridge.
VRS times per breakdown day
  • Book a time slot at least 48 hours in advance via https://jaarbeurs.voyagecontrol.com/dashboard/home.
  • Please note, you may load and unload for a maximum of 120 minutes. This is from barrier to barrier. We have no influence on any fines if this time is exceeded.
  • Breakdown on Sunday 22 March from 18:00 – 22:00 is possible upon presentation of an exhibitor wristband.

Access route during breakdown
  • Via route EB – expedition bridge.

Opening hours Heroes Made in Asia

Saturday 21 March 2026 | 10:00 – 18:00
Sunday 22 March 2026 | 10:00 – 18:00

VIP opening on both days from 09:00.

Logistics

Below you will find more information about:

  • Delivering materials
  • Access for exhibitors
  • Parking
  • Accessibility

Delivery of materials

Delivering/sending materials for your stand is only possible during the specified build-up and event days. Delivery in advance is not possible. We do not sign for receipt, so please ensure that someone from your side is present to sign for delivery.

The delivery details are:
Jaarbeurs Utrecht
FAO: exhibitor name + stand number
Ref: event name
Jaarbeursplein 6
3521 AL Utrecht

Access for exhibitors

  • To make build-up and breakdown as easy as possible for exhibitors, all exhibitors are allowed to drive into the hall by car on Thursday and Friday. To ensure safety, we have set a limit on the number of cars that may be in the hall at the same time. This means you may have to wait for a short time.
  • The organiser does not provide trolleys for transporting goods. We recommend that you arrange these yourself.
  • The loading doors are only intended for loading and unloading during build-up and breakdown. During all event days, the loading doors are closed.
  • During build-up, no access passes are required.
  • Stand staff must be registered in advance in order to gain access during the event.
  • The minimum age during build-up is 16 years.
  • Pets are not allowed, with the exception of assistance dogs.

Parking

During build-up, breakdown and the event, the car park at Jaarbeurs Utrecht is available. Parking during build-up is paid. Green vehicles are permitted. Red vehicles are not permitted. Camping is strictly prohibited in the car park.

Parking rates

  • The parking rate for P2, P4 and P6 is €4.75 per hour.
  • The online day rate is €31 for P2, P4 and P6.
  • The on-site day rate is €31 for P2, P4 and P6.
  • The day rate for vehicles over 2.70 metres high is €86 per day.
  • The day rate is linked to a specific date.

On Friday and Monday, exhibitors receive a 50% discount when parking at P2. This can easily be arranged by having your ticket scanned at the lodge at P4. Scanning is possible until 16:30. The pass can already be scanned directly upon entry.

P2: parking for all vehicles
P4: only vehicles with a maximum height of 2.70 metres

Permitted vehicles during setup and dismantling:

Permitted vehicles during the event:

Accessibility

  • On Saturday and Sunday, the loading doors close strictly at 09:00. After this, you can enter the event via the main entrance East – entrance hall 8.
  • Parking is available at P2 (all heights) and P4 (only vehicles lower than 2.70 metres).
  • Between 22:00 and 07:00, lorries are not allowed to enter or leave the site due to noise disturbance for local residents.

Since 1 January 2025, a zero-emission zone applies in Utrecht. A zero-emission zone is an area where only zero-emission commercial vehicles and lorries are allowed to drive, with the aim of reducing CO2 emissions. The environmental zone has also been tightened as of 1 January 2025 for diesel passenger cars. Jaarbeurs is located within both the zero-emission zone and the environmental zone.
This means that it is not permitted to park or load and unload on the (parking) site if your vehicle does not meet the admission requirements. More information and the licence plate checker can be found at https://www.jaarbeurs.nl/zero-emissiezone-en-milieuzone.

Route EB - expeditiebrug

Navigation address:
Truus van Lierlaan
3527 KZ Utrecht

This is the red route on the map.

Route 200

Via Weg der Verenigde Naties / Fentener van Vlissingenkade.

This is the green route on the map.

Onsite orders and exhibitor desk

During build-up, we will support you as much as possible. Here you can find more information about:

  • Exhibitor desk
  • Onsite additional orders

Exhibitor desk

The exhibitor service desk is located at the information point during build-up. You can find it in hall 11 at stand 11.41.

The exhibitor desk is open on Friday, Saturday and Sunday.

Onsite additional orders

If you would like to place an additional order, you can do so at the exhibitor service desk. Please note that not all webshop items can be ordered onsite and that delivery of all webshop items ordered in advance always has priority.

Additional orders placed onsite must be paid for immediately.