Get to know our exhibitors!

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Which exhibitors can you visit during our edition in May?

Kawaii4u

Kawaii4u is the shop for you in the field of Kawaii, everything cute, and sweet. There is a wide range of super Kawaii gifts, plushies, ita bags, anime, Switch accessories, and much more.

Hey!Hallyu

Hey!Hallyu is the place for all your kpop stuff! They sell albums, merchandise, lightsticks, posters… Everything official.

”Are you looking for a specific product? We can’t reserve items, but you can send us a message so we can bring enough to Heroes Made in Asia!” – Hey!Hallyu

Kaomji

Kaomoji is a lifestyle brand inspired by Japanese streetwear and anime pop culture. Original designs & official collaborations. Discover the collection: T-shirts, Hoodies, Sweaters, accessories and more!

More to explore

Artist Alley

What can you buy at Heroes Made in Asia?

Heroes Made in Asia is the largest anime and manga event in the Netherlands. Every edition, hundreds of vendors fill Jaarbeurs Utrecht with anime figures, manga, K-pop and K-beauty, gaming, Asian food products.

Anime food

Anime food to heal your soul

Discover how anime food became the ultimate comfort: from Studio Ghibli’s and One Piece to Food Wars and Chainsaw Man.