Heroes Made in Asia | March 21 & 22, 2026 Jaarbeurs Utrecht

food

During Heroes Made in Asia, you can not only score delicious food at the Food Market, but you can also follow food demonstrations in the new Food Theater! Learn how to make sushi or some tasty Asian snacks, and get insider tips from expert chefs. If you’re a true Asian food lover, you don’t want to miss these demonstrations! Whether you’re a beginner or an experienced cook, you’ll pick up new skills to impress your friends and family with authentic flavors. Be sure to bring your appetite and curiosity – this is a food experience like no other!

Chef Hanwool Kim

This talented South Korean chef has honed his culinary skills to the highest level! From earning a master’s degree at Aiala – founded by renowned chef Karlos Arguiñano – to interning at Lasarte (a three-Michelin-starred restaurant!) and a role at Michelin-starred Oria, Hanwool combines flavours, techniques and his diverse background to make each dish unique.

MEET HANWOOL KIM

Chef Miyuki Masuda

Hailing from Osaka, Japan, this chef currently lives in the United States where she’s Chef de Partie at the renowned Sushi Kashiba. 💫 What makes her story extra special? She’s completely self-taught and the first female chef ever at one of Master Chef Kashiba Shiro’s restaurants – a disciple of the legendary Jiro Ono (of Jiro Dreams of Sushi fame). Her beautiful, seasonal creations have earned her a huge fan base on Instagram, and her local pop-up dinners are all the rage!

MEET MIYUKI MASUDA

Chef Eveline Wu

Eveline’s roots are in a small village in the countryside near Shanghai. With a Chinese chef as a father, the apple doesn’t fall far from the tree. Once in the Netherlands, Eveline mastered the Dutch language and started working in the hospitality industry. In 1999, she opened the first wok restaurant in the Netherlands. Later followed MOOD Rotterdam, Tilburg and MOOD To Go in Roermond, De Kreeftenbar, Wynwood and Fish & Chips (Chaijä). During the 2016 World Championship Chinese Cuisine, Eveline won a gold medal with her dessert. Not to mention, she has 2 successful programs on 24 Kitchen in which she creates dishes from traditional Asian cuisine.

*Eveline Wu will be attending on Sunday only.

MEET EVELINE WU

Nini Nori

Nini was born in Vietnam and grew up in the Netherlands. From a young age, she loved
her mother’s cooking—even though she was never allowed to help in the kitchen, which
led her to learn everything online. After attending hospitality school, where she never
quite felt at home, she started a TikTok channel just for fun. With great success, she
gained the confidence to open her very own Vietnamese restaurant. Today, Nini
continues to share her passion by creating TikTok videos about food, hospitality, and the
sense of togetherness that food brings.

MEET NINI NORI