Buy your HMIA Last Minute ticket!

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Heroes Made in Asia is the place where fans come together to share their passion for the Asian pop culture, such as Manga, Anime, Asian Food, Cosplay and Gaming. Don’t want to miss this event? Then get your ticket!

We have something for everyone to enjoy. Why don’t you visit one of our workshops, where you can learn many different things. Or sign up for our speeddating, maybe you will find true love here! New this year are our masterclasses. Have a look on our masterclass page and get your tickets.

This edition we also have a new buddy program. This allows you to meet new friends and you no longer have to go to the event alone! No matter how you’ll visit the event, you’ll be surprised anyway! Everything is possible and allowed, because at Heroes Made in Asia you can be who you want to be.

More to explore

Artist Alley

What can you buy at Heroes Made in Asia?

Heroes Made in Asia is the largest anime and manga event in the Netherlands. Every edition, hundreds of vendors fill Jaarbeurs Utrecht with anime figures, manga, K-pop and K-beauty, gaming, Asian food products.

Anime food

Anime food to heal your soul

Discover how anime food became the ultimate comfort: from Studio Ghibli’s and One Piece to Food Wars and Chainsaw Man.