Visit Go-Tan at Heroes Made in Asia

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“Hello, we are Go-Tan! Not your typical food brand, but a food-loving family from Asia. Go-Tan is a family business run with love and dedication by Bing and Han, the sons of founder Frans Go. Bing is the boss of the family business and Han conceives, develops, and approves all products. Perhaps you’ve seen him on our packaging? Or do you know him from our TV commercials?

You know us from one of our original family recipes; Europe’s number 1 Sweet Chili Sauce. A sauce we’re proud of and is indispensable in every kitchen! In addition, we offer a huge range of Asian flavor enhancers; stir-fry sauces, Asian dressings, sriracha, coconut milk, noodles, prawn crackers, fried onions, pickles, and much more.

This year, we are present at Heroes Made in Asia for the first time. We look forward to providing you all with our delicious spring rolls and Korean BBQ chicken sandwiches during this event!”.

Go-Tan BV

More to explore

Discover the HMIA poster! 🎨

Get your hands on the poster at the Guest Square on March 21 & 22, 2026, at Jaarbeurs Utrecht, and have it signed by Meritxell on the spot! ✏️

Meritxell Garcia

Discover the Artist Behind Our Mascot: Meritxell Garcia at HMIA 2026

Our Special Guest, and creator of our new mascot, Mochi, Meritxell Garcia (of Gecko Chan’s fame) has been thinking about how to make the fans’ experience at Heroes Made in Asia even more special for weeks. Creating the new mascot and the show’s poster wasn’t enough for her, and after much thinking she remembered… BAD MELENA.