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BECOME AN EXHIBITOR

We are happy to introduce three new exhibitors!

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Which exhibitors can you visit during our edition in May?

NipponKawaii.nl

Nippon Kwaii is the webshop with a cuteness overload. Specializing in plushies, school items and more. Many of the items are imported directly from Japan and the United States.

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Stichting AniWay

AniWay is the only Dutch magazine dedicated to the fantastical world of Japanese anime (animation), manga (comics), video games, and more!

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Mykels

Mykels provides good designs and good quality for a good life.

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More to explore

Artist Alley

What can you buy at Heroes Made in Asia?

May 11, 2026

Heroes Made in Asia is the largest anime and manga event in the Netherlands. Every edition, hundreds of vendors fill Jaarbeurs Utrecht with anime figures, manga, K-pop and K-beauty, gaming, Asian food products.