Meet the HMIA 2025 poster! 🎨
Meritxell Garcia shares her thoughts on creating the poster and the new visual identity:
“I was incredibly proud to be asked to create the new brand identity for HMIA. I know how beloved Gecko Chan is worldwide, but I would have never imagined I’d be the one asked to design the new show’s mascot, Mochi, and all the environments that will define the show’s identity for the future. I’ve put so much love into this, and I really hope the fans enjoy it as much as I do. If you want to learn more about the design of Mochi and the poster, stop by my table at the event or visit my workshop on Sunday, March 16, from 10:30 – 11:15!”
Get your hands on the poster at the Guest Square on March 15 & 16, 2025, at Jaarbeurs Utrecht, and have it signed by Meritxell on the spot! ✏️
